Overview

It brings this interesting question: How will digital consumption market be one marketing information factor to influence consumption behavior changes? I shall indicate some cases to explain how digital consumption marketing channel influences some products or services consumption model changes.For travel industry example, travel agents are one middle people to provide hotel rooms pre-booking arrangement, travel journeys arrangement, purchase electronic air tickets service arrangement between the travelling consumer and the airline. In general, every traveler must walk-in to visit the travel agent to choose the most reasonable travel journey arrangement and air paper ticket price, hotel room traveling and different kinds of traveling entertainment and transportation arrangement services. However, nowadays digital consumption market is popular, e-airline ticket ( electronic airline tickets) pre-booking hotel rooms, pre-traveling trip arrangement which can be provided pre-booking consumed service from internet channel. It will bring one more traveling consumption channel choice to any one traveling consumer.Internet technical improvement, traveling consumers begin to have increasingly more diverse needs. They can find or seek any traveling information from internet and the visa card payment method of choice, so they can choose either online or walk-in visiting travel agents both traveling service consumption marketing research methods will change traveling consumer individual whose traditional visiting travel agents channel to online e-airline ticket purchase online pre-booking hotel rooms arrangement channel. Due to traveling people began to use the internet on a larger scale in order to search products or services and to compare their price and characteristics. Online marketing began to have a decisive role in the buying process, so new technology have more development in order to predict how to change the consumers behavior, one of them being big data in traveling entertainment market. So, internet will change traditional traveling agents role to pre-booking e-airline ticket purchase, online pre-booking hotel room traveling consumption role.Another kind of product is electronic book ( e-book) online reading product. Nowadays, many traditional paper book readers were accepted to choose online channel reading method. So, e-book will be one kind of new reading product to let readers to pay visa card to buy any kind topic e-books to read from the online e-book stores, even, they can pay visa to buy any new or old (second-hand) paper books from internet. They don't need to catch plane to fly to the country to visit the book store to buy the book, the book store will post the paper book to the reader home by plane after who provide address from internet channel conveniently.How can digital marketing influence consumption behavior changes everyday. As a conclusion, the digital marketing information factor that shaped consumer behavior include as below: Shortening consumer individual spending time to individual purchase choice decision marketing to let who everyone has more needs to be satisfied from online buying channel to compare to walk-in visiting stores buying channel.

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