Mad about Luxe: The Customer Experience in Luxury Brands

Author:   Jean Revis ,  Delphine Vitry
Publisher:   Independently Published
ISBN:  

9781717923110


Pages:   138
Publication Date:   30 July 2018
Format:   Paperback
Availability:   Available To Order   Availability explained
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Mad about Luxe: The Customer Experience in Luxury Brands


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Overview

Does anyone really need a crocodile leather bag or even another red lipstick? And yet, the global luxury market continues to grow, with at times astonishing profitability. Certainly the GAFA are the kingpins and business conducted on the web has double-digit growth... but in luxury, customers continue to open the doors of boutiques in order to experience a beautiful dream. What is this strange beast that seems to have unusual resilience to the tsunamis of the 21st century? Who are these clients that desperately search for the thrill? Experience, Experience seems to be the new black. Without a magical wand but with passion for the profession, we will share the big and small stories that make our daily lives and feed our vision of the challenges that are presented to this wonderful world.

Full Product Details

Author:   Jean Revis ,  Delphine Vitry
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 14.00cm , Height: 0.80cm , Length: 21.60cm
Weight:   0.181kg
ISBN:  

9781717923110


ISBN 10:   1717923119
Pages:   138
Publication Date:   30 July 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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