Consumer Behavior and Marketing Strategy
Author:   Benedict Hunt
Publisher:   Willford Press
ISBN:  

9781682854587


Pages:   213
Publication Date:   10 May 2018
Format:   Hardback
Availability:   Available To Order   Availability explained
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Consumer Behavior and Marketing Strategy


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Overview

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

Full Product Details

Author:   Benedict Hunt
Publisher:   Willford Press
Imprint:   Willford Press
Dimensions:   Width: 21.60cm , Height: 1.30cm , Length: 27.90cm
Weight:   0.785kg
ISBN:  

9781682854587


ISBN 10:   1682854582
Pages:   213
Publication Date:   10 May 2018
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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