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9781665233026

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This might well become the defining book, for this decade and more, on the topic of herding and social influence. -- Cass Sunstein, coauthor of Nudge

"""This might well become the defining book, for this decade and more, on the topic of herding and social influence."" -- ""Cass Sunstein, coauthor of Nudge"""

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Michelle Baddeley is a research professor at the Institute for Choice, University of South Australia. Cat Gould grew up in Sydney, Australia, and after extensive travel moved to the United States in 1990. She is a classically trained actress with a BFA from Southern Oregon University and has performed in many regional productions. Her passion for storytelling, communication, and language is matched well with her dexterity with characters and dialect. She can communicate in French, Spanish, and Italian, and is a voracious reader of fiction, philosophy, and psychology to deepen her understanding and ability to express the human condition.

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