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9781665233002

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This might well become the defining book, for this decade and more, on the topic of herding and social influence. -- Cass Sunstein, coauthor of Nudge

"""This might well become the defining book, for this decade and more, on the topic of herding and social influence."" -- ""Cass Sunstein, coauthor of Nudge"""

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Michelle Baddeley is a research professor at the Institute for Choice, University of South Australia. Cat Gould grew up in Sydney, Australia, and after extensive travel moved to the United States in 1990. A classically trained actress with a BFA from Southern Oregon University, she has performed in many regional productions.

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