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The beauty of this book is that while helping the reader understand how to work with analysts, it also is critical to understanding why you must work with analysts. Duncan and Sven are expert practitioners and know what it takes to do AR for all types and sizes of companies. They are also expert trainers and teachers, who can share their knowledge and expertise in a variety of ways. They have made their knowledge very accessible in this book, so you can consume it in one sitting or in bite-sized bits. Whatever your style, read the book and use it to map out your company's AR strategy - which includes making sure the suits and the skirts understand why AR is at least as important as IR and PR.

"""The beauty of this book is that while helping the reader understand how to work with analysts, it also is critical to understanding why you must work with analysts. Duncan and Sven are expert practitioners and know what it takes to do AR for all types and sizes of companies. They are also expert trainers and teachers, who can share their knowledge and expertise in a variety of ways. They have made their knowledge very accessible in this book, so you can consume it in one sitting or in bite-sized bits. Whatever your style, read the book and use it to map out your company's AR strategy - which includes making sure the ""suits and the skirts"" understand why AR is at least as important as IR and PR."""

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