Marketing Research: A Concise Introduction
Author:   Bonita Kolb
Publisher:   Sage Publications Ltd
Edition:   2nd Revised edition
ISBN:  

9781526419279


Pages:   328
Publication Date:   30 November 2017
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Marketing Research: A Concise Introduction


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Full Product Details

Author:   Bonita Kolb
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Edition:   2nd Revised edition
Weight:   0.590kg
ISBN:  

9781526419279


ISBN 10:   1526419270
Pages:   328
Publication Date:   30 November 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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This text provides a broad, yet thorough, coverage of marketing research techniques with an excellent balance between conventional and contemporary qualitative and quantitative design. It is a valued addition to all marketing research courses. -- Dr. Vish Maheshwari


Author Information

Dr. Bonita Kolb has taught marketing to undergraduate and graduate students in both the US and Europe. Now a Professor Emeritus at Lycoming College, she continues to write and research on issues related to tourism. A resident of Nashville, Tennessee in the US, she is involved in promoting tourism and studying its economic effects. 

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