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9781925653151

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Praise for Marketing Strategy 2.0 If you think that you have seen it all when it comes to marketing, think again. Marion is a visionary and this book contains a glimpse of the future of branding and marketing. The ideas and examples herein will help all type of organizations, from multi-national corporates to non-profit student groups, better serve their target markets. Truly a gem! Luan Heimlich, Regional Director, Macquarie University. This book really helped me to focus on different types of marketing strategies. I always assumed I was well aware of the various tactics that companies used to gain my attention and loyalty to a brand, but this book really brought to life all the newest and most innovative strategies that are now being implemented. This book is very well written. I would definitely recommend this book to any business owners looking to differentiate themselves in an increasingly competitive and complex market. Kaz A, Founder at Kazuna Marion writes not only from experience and knowledge but with passion! She really understands what she is writing about where marketing and marketing strategies are concerned. I have very little knowledge of marketing and all that it entails. I never thought much about all the time and effort that companies put into getting me to buy their brand. Marion has brought all of that knowledge to the forefront and will definitely make me more aware of the brands I am buying and why I am buying them. Victoria West, Editor Marketing on steroids Marc Alfred (P.Th), Principal Director, Global Entrepreneurship School

Praise for Marketing Strategy 2.0 If you think that you have seen it all when it comes to marketing, think again. Marion is a visionary and this book contains a glimpse of the future of branding and marketing. The ideas and examples herein will help all type of organizations, from multi-national corporates to non-profit student groups, better serve their target markets. Truly a gem! Luan Heimlich, Regional Director, Macquarie University. This book really helped me to focus on different types of marketing strategies. I always assumed I was well aware of the various tactics that companies used to gain my attention and loyalty to a brand, but this book really brought to life all the newest and most innovative strategies that are now being implemented. This book is very well written. I would definitely recommend this book to any business owners looking to differentiate themselves in an increasingly competitive and complex market. Kaz A, Founder at Kazuna Marion writes not only from experience and knowledge but with passion! She really understands what she is writing about where marketing and marketing strategies are concerned. I have very little knowledge of marketing and all that it entails. I never thought much about all the time and effort that companies put into getting me to buy their brand. Marion has brought all of that knowledge to the forefront and will definitely make me more aware of the brands I am buying and why I am buying them. Victoria West, Editor Marketing on steroids Marc Alfred (P.Th), Principal Director, Global Entrepreneurship School

Author Information

Marion Baillat is a multi-award-winning senior digital product manager based in Sydney, Australia. She is passionate about digital marketing, photonics, holography, anime, and robotics. When not at work, she works on her start-up with her team-Spironic (http: //www.spironic.com), a marketplace facilitating access to the next generation of materials for innovators. She is also an active blogger at Seishin digital (www.seishindigital.com), providing insights on innovation and creativity in Asia, and a mentor at the Macquarie University for FIRST robotics initiatives.

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