Advanced Methods for Modeling Markets
Author:   Peter S. H. Leeflang ,  Jaap E. Wieringa ,  Tammo H.A Bijmolt ,  Koen H. Pauwels
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2017
ISBN:  

9783319534671


Pages:   733
Publication Date:   06 September 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Advanced Methods for Modeling Markets


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Author:   Peter S. H. Leeflang ,  Jaap E. Wieringa ,  Tammo H.A Bijmolt ,  Koen H. Pauwels
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2017
Weight:   1.617kg
ISBN:  

9783319534671


ISBN 10:   331953467
Pages:   733
Publication Date:   06 September 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Advanced Methods for Modeling Markets.- Advanced Individual Demand Models.- Traditional Time Series.- State Space Models.- Spatial Models.- Structural Models.- Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models.- Diffusion and Adoption Models.- Structural Equation Modeling.- Partial Least Squares Path Modeling.- Mixture Models.- Hidden Markov Models in Marketing.- Generalized Method of Moments.- Bayesian Analysis.- Non and Semiparametric Regression Models.- Endogeneity in Market Models.- Machine Learning and Big Data.- The Future of Marketing Modeling.

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