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Discover the practical tips to make you an effective, customer-oriented manager!Focusing on the pervading belief... Read More >>
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Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview... Read More >>
'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality... Read More >>
As Jane McGonigal revealed how gaming concepts changed the world in her New York Times bestseller Reality is Broken,... Read More >>
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept... Read More >>
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The... Read More >>
This volume introduces strategies for translating principles of total quality management from the profit-based manufacturing... Read More >>
This book is written in cookbook style with practical, comprehensive recipes expained with the aid of the necessary... Read More >>
Introduction to Computational Modeling Using C and Open-Source Tools presents the fundamental principles of computational... Read More >>
Marketers have long held the view that the customer should be central to all they think about, all they do. Yet... Read More >>
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage... Read More >>
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never... Read More >>
?Service ist fur Unternehmen aller Branchen ein wesentlicher Teil der Positionierung im Wettbewerb und die Grundlage... Read More >>