The Future of Relationship Marketing
Author:   David Bejou (Virginia State University, USA) ,  Professor of Services Marketing Adrian Palmer (Professor of Marketing, University of Wales, Swansea University of Ulster University of Gloucestershire)
Publisher:   Routledge
ISBN:  

9781306172899


Pages:   139
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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The Future of Relationship Marketing


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Overview

The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.

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Author:   David Bejou (Virginia State University, USA) ,  Professor of Services Marketing Adrian Palmer (Professor of Marketing, University of Wales, Swansea University of Ulster University of Gloucestershire)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781306172899


ISBN 10:   1306172896
Pages:   139
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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