Sales & marketing management books

Découvrez ""Les Maîtrises de la Vente Moderne"", un guide complet conçu pour vous aider à exceller dans le domaine...  Read More >>

Product launches fail at a shockingly high rate. Why? LAUNCH Code answers this critical question and provides a...  Read More >>

This book explores the service economy and challenges that all organizations face as goods and services make way...  Read More >>

Unlock the secrets to building a thriving reselling business with ""The Successful Reseller's Roadmap: Strategies...  Read More >>

Discusses practical earnings management methods within the accounting and taxation realms and provides profound...  Read More >>

Contains the templates and approaches to help shape the way you identify, create, analyze, and execute on your people...  Read More >>

"An Introduction to the Basics of Project ManagementUnlock the secrets of project management with ""Teach Your Granny:...  Read More >>

This book presents a transdisciplinary framework for addressing the 2030 Sustainable Development Agenda, offering...  Read More >>

¿Te has preguntado alguna vez cómo influir en las decisiones de compra de tus clientes? ¿Quieres descubrir las técnicas...  Read More >>

The fifth Factor X publication from the Federal Environment Agency (Umweltbundesamt, UBA), The Impossibilities of...  Read More >>

This volume presents a collection of different views and perspectives, featuring both theoretical and empirical...  Read More >>

The Impact of Corporate Social Responsibility: Corporate Activities, the Environment and Society adds to the current...  Read More >>

For introverts, one of the most intimidating skills they need to develop in order be successful in business and...  Read More >>

Hoy d�a, las organizaciones, en su leg�timo af�n por industrializar, invierten considerables esfuerzos en medir...  Read More >>

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and...  Read More >>

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold...  Read More >>

Oil exploration in the developing world has been and continues to be a high profile and high risk activity, often...  Read More >>

Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive,...  Read More >>

The study of corporate governance is a relatively modern development, with significant attention devoted to the...  Read More >>

This book offers a contemporary look at what happens when the modernisation of food supply chains comes face to...  Read More >>

There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies�€�...  Read More >>

In this provocative book, the creation of product durability and the design of longer-lasting products emerge as...  Read More >>

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'....  Read More >>

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals....  Read More >>

While the definition of database marketing hasn�€�t changed, its meaning has become more vivid, versatile and exciting...  Read More >>