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First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has... Read More >>
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this... Read More >>
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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies... Read More >>
The Reid Method offers best practices and proven methods in sales to boost your performance. 8 principles for a... Read More >>
Successful sales strategies by a former sales representative of National Geographic Learning (Cengage). Twelve step... Read More >>
Corporate responsibility and sustainable development are two concepts that may be able to reconcile many of the... Read More >>
This book empirically addresses the Employee Assistance Program (EAP) concept and model in a global context. It... Read More >>
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations... Read More >>
Close With Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and without using High-Pressure!... Read More >>
Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book includes... Read More >>
The Revenue Track(TM) ensures that the rubber meets the road in terms of strategy - that what happens at the front... Read More >>
Knowledge and expertise are a professional's inherent assets. Unfortunately, the stark reality of the business world... Read More >>
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople,... Read More >>
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing... Read More >>
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions... Read More >>