Sales & marketing management books

5251 books were found.

Competitive Marketing (RLE Marketing): A Strategic Approach

Competitive Marketing (RLE Marketing): A Strategic Approach...

Author: John O'Shaughnessy
ISBN: 9781138971387
Format: Paperback
$96.99

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has...  Read More >>

Marketing (RLE Marketing): The Management Way

Marketing (RLE Marketing): The Management Way

Author: Arnold K. Weinstein
ISBN: 9781138980518
Format: Paperback
$96.99

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this...  Read More >>

Marketing in Perspective (RLE Marketing)

Marketing in Perspective (RLE Marketing)

Author: Simon Majaro
ISBN: 9781138980471
Format: Paperback
$96.99

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Marketing and Marketing Assessment (RLE Marketing)

Marketing and Marketing Assessment (RLE Marketing)

Author: J. L. Sewell
ISBN: 9781138980433
Format: Paperback
$96.99

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Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)

Author: Nigel Piercy ,  Martin Evans
ISBN: 9781138980310
Format: Paperback
$96.99

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The Rise and Fall of Mass Marketing (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)...

Author: Richard Tedlow ,  Geoffrey Jones (Harvard Business School, USA)
ISBN: 9781138989856
Format: Paperback
$96.99

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies...  Read More >>

Innovation and New Product Marketing (RLE Marketing)

Innovation and New Product Marketing (RLE Marketing)...

Author: David F. Midgley
ISBN: 9781138972766
Format: Paperback
$101.00

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The Reid Method: A Blueprint for Achieving Sales Mastery

The Reid Method: A Blueprint for Achieving Sales Mastery...

Author: Everold Reid
ISBN: 9780993999079
Format: Paperback
$52.77

The Reid Method offers best practices and proven methods in sales to boost your performance. 8 principles for a...  Read More >>

Liberating the Corporate Soul

Liberating the Corporate Soul

Author: Richard Barrett
ISBN: 9781138131088
Format: Hardback
$305.00

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Cats: Secrets of Sales Strategies

Cats: Secrets of Sales Strategies

Author: Michaelangelo Rodriguez
ISBN: 9781522905523
Format: Paperback
$39.60

Successful sales strategies by a former sales representative of National Geographic Learning (Cengage). Twelve step...  Read More >>

Corporate Responsibility and Sustainable Development: Exploring the nexus of private and public interests

Corporate Responsibility and Sustainable Development:...

Author: Lez Rayman-Bacchus ,  Philip Walsh
ISBN: 9781138845954
Format: Hardback
$336.00

Corporate responsibility and sustainable development are two concepts that may be able to reconcile many of the...  Read More >>

Global Perspectives of Employee Assistance Programs

Global Perspectives of Employee Assistance Programs...

Author: R Paul Maiden (University of Southern California, Los Angeles, USA) ,  David Sharar (Chestnut Health Systems, Bloomington, IL, USA)
ISBN: 9781138962651
Format: Hardback
$305.00

This book empirically addresses the Employee Assistance Program (EAP) concept and model in a global context. It...  Read More >>

Quantitative Modelling In Marketing And Management

Quantitative Modelling In Marketing And Management

Author: Luiz Moutinho (Dublin City Univ, Ireland) ,  Kun-huang Huarng (Feng Chia Univ, Taiwan)
ISBN: 9789814696340
Format: Hardback
$465.75

Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations...  Read More >>

Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics

Zero Resistance Selling: Achieve Extraordinary Sales...

Author: Maxwell Maltz ,  Matt Furey
ISBN: 9798200557615
Format: Audio
$92.35

Close With Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and without using High-Pressure!...  Read More >>

How to Sell: Recipes for Retail

How to Sell: Recipes for Retail

Author: John Hoerner
ISBN: 9781785032837
Format: Paperback
$24.99

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book includes...  Read More >>

Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics

Zero Resistance Selling: Achieve Extraordinary Sales...

Author: Maxwell Maltz ,  Matt Furey
ISBN: 9798200557622
Format: Audio
$92.35

Close With Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and without using High-Pressure!...  Read More >>

Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics

Zero Resistance Selling: Achieve Extraordinary Sales...

Author: Maxwell Maltz ,  Matt Furey
ISBN: 9798200557639
Format: Audio
$92.35

Close With Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and without using High-Pressure!...  Read More >>

Revenue Track

Revenue Track

Author: Ray Collis ,  John O'Gorman (Adjunct Professor and Emeritus Professor, Griffith University)
ISBN: 9781907725036
Format: Hardback
$207.00

The Revenue Track(TM) ensures that the rubber meets the road in terms of strategy - that what happens at the front...  Read More >>

Selling your brain: Business development for professionals

Selling your brain: Business development for professionals...

Author: Charles H Green ,  Guy Cabana
ISBN: 9781518899096
Format: Paperback
$52.80

Knowledge and expertise are a professional's inherent assets. Unfortunately, the stark reality of the business world...  Read More >>

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Fanatical Prospecting: The Ultimate Guide to Opening...

Author: Jeb Blount ,  Mike Weinberg
ISBN: 9781119144755
Format: Hardback
$47.95

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople,...  Read More >>

International Marketing in the Fast Changing World

International Marketing in the Fast Changing World

Author: Shaoming Zou ,  Bodo B. Schlegelmilch
ISBN: 9781785602337
Format: Hardback
$185.00

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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Thriving in a New World Economy: Proceedings of the...

Author: Kirk Plangger
ISBN: 9783319241463
Format: Hardback
$290.37

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing...  Read More >>

Sensory Marketing: Theoretical and Empirical Grounds

Sensory Marketing: Theoretical and Empirical Grounds...

Author: Bertil Hultén
ISBN: 9781138914629
Format: Hardback
$315.00

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Key Account Plans

Key Account Plans

Author: Lynette Ryals ,  Malcolm McDonald
ISBN: 9781138134119
Format: Hardback
$305.00

Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions...  Read More >>

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