Sales & marketing management books

5251 books were found.

Assembling Consumption: Researching actors, networks and markets

Assembling Consumption: Researching actors, networks...

Author: Robin Canniford (University of Melbourne, Australia) ,  Domen Bajde (Univ. of Southern Denmark)
ISBN: 9781138820937
Format: Hardback
$305.00

Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By...  Read More >>

Value-Based Marketing Strategy: Pricing and Costs for Relationship Marketing

Value-Based Marketing Strategy: Pricing and Costs for...

Author: Santiago Lopez
ISBN: 9781622730339
Format: Paperback
$145.20

How the forces of supply and demand interact with customer Value;The relationships between benefits, quantities,...  Read More >>

Peak Performance Selling: How to Increase Your Sales by 80% in 8 Weeks

Peak Performance Selling: How to Increase Your Sales...

Author: Kerry Johnson ,  Kerry Johnson
ISBN: 9798200611492
Format: Audio
$65.95

Most of us self sabotage. Most of us are undirected. Yet by using these step by step techniques, you will be able...  Read More >>

Peak Performance Selling: How to Increase Your Sales by 80% in 8 Weeks

Peak Performance Selling: How to Increase Your Sales...

Author: Kerry Johnson ,  Kerry Johnson
ISBN: 9798200611508
Format: Audio
$65.95

Using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly...  Read More >>

Peak Performance Selling: How to Increase Your Sales by 80% in 8 Weeks

Peak Performance Selling: How to Increase Your Sales...

Author: Kerry Johnson ,  Kerry Johnson
ISBN: 9798200611515
Format: Audio
$65.95

Using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly...  Read More >>

Secrets of a Strategic Business Coach: 10 Strategies to Build Your Business -- Faster!

Secrets of a Strategic Business Coach: 10 Strategies...

Author: Jack Rand
ISBN: 9780996509107
Format: Paperback
$52.67

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Legends in Consumer Behavior: Jacob Jacoby

Legends in Consumer Behavior: Jacob Jacoby

Author: Jagdish N. Sheth
ISBN: 9789351501244
Format: Hardback
$2626.80

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field...  Read More >>

Retailing in Colours: Your Guide to Better Understanding YOUR Customers  How to be of Exceptional Service

Retailing in Colours: Your Guide to Better Understanding...

Author: Doug Atkinson ,  Guy L Moisan
ISBN: 9781515160458
Format: Paperback
$52.67

As store owners, entrepreneurs, sales representatives or CEO's of organizations, your task is to ensure that the...  Read More >>

The Dark Side of CRM: Customers, Relationships and Management

The Dark Side of CRM: Customers, Relationships and Management...

Author: Bang Nguyen (East China University of Science and Technology, China) ,  Lyndon Simkin (University of Coventry, UK)
ISBN: 9781138803329
Format: Paperback
$112.00

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers,...  Read More >>

Corporate Social Responsibility, Entrepreneurship, and Innovation

Corporate Social Responsibility, Entrepreneurship, and...

Author: Kenneth Amaeshi ,  Paul Nnodim
ISBN: 9781138959736
Format: Paperback
$118.00

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Green Business, Green Values, and Sustainability

Green Business, Green Values, and Sustainability

Author: Christos Pitelis (University of Cambridge, UK) ,  Jack Keenan (Grand Cru Consulting, Ltd., UK)
ISBN: 9781138959798
Format: Paperback
$101.00

Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation...  Read More >>

10 Things Great Sales Leaders Don't Do!: Avoid These Sales Blunders and Improve Your Performance

10 Things Great Sales Leaders Don't Do!: Avoid These...

Author: Donald Hatter Jr
ISBN: 9780996828901
Format: Paperback
$39.57

If you were unintentionally sabotaging your sales opportunities, would you want to know? In this book, sales expert...  Read More >>

Leading the Customer Experience: Inspirational Service Leadership

Leading the Customer Experience: Inspirational Service...

Author: Sarah Cook
ISBN: 9781472447692
Format: Hardback
$79.99

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service....  Read More >>

Transformational Sales: Making a Difference with Strategic Customers

Transformational Sales: Making a Difference with Strategic...

Author: Philip Kotler ,  Marian Dingena
ISBN: 9783319206059
Format: Hardback
$142.29

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective...  Read More >>

The Machine: A Radical Approach to the Design of the Sales Function

The Machine: A Radical Approach to the Design of the...

Author: Justin Roff-Marsh
ISBN: 9781096000556
Format: Paperback
$42.11

Don't read this book if you're looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace...  Read More >>

Consumers in Context: The BPM Research Program

Consumers in Context: The BPM Research Program

Author: Gordon Foxall
ISBN: 9781138962897
Format: Hardback
$546.00

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of...  Read More >>

A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations

A Guide to Sales Management: A Practitioner's View of...

Author: Massimo Parravicini
ISBN: 9781631572586
Format: Paperback
$67.95

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver...  Read More >>

Betriebliche Marktforschung: Mehrwert Für Marketing, Steuerung Und Strategie

Betriebliche Marktforschung: Mehrwert Für Marketing,...

Author: Marco Ottawa ,  Christian Rietz
ISBN: 9783110425765
Format: Hardback
$147.84

This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value...  Read More >>

Fired Up and Ready to Go!

Fired Up and Ready to Go!

Author: Steven Harris
ISBN: 9781852527600
Format: Paperback
$38.79

A new guide to marketing success through customer-centric management.  Read More >>

Ten Ways Top Sales Reps are Different

Ten Ways Top Sales Reps are Different

Author: Duane Lakin Ph D
ISBN: 9780967916286
Format: Paperback
$15.71

Everybody wants to have Top Sales Reps. But few managers understand what makes them tick. They are different, and...  Read More >>

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