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5251 books were found.
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By... Read More >>
How the forces of supply and demand interact with customer Value;The relationships between benefits, quantities,... Read More >>
Most of us self sabotage. Most of us are undirected. Yet by using these step by step techniques, you will be able... Read More >>
Using these step-by-step techniques, you will be able to get past your self-defeating behaviors, stay on a weekly... Read More >>
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The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field... Read More >>
As store owners, entrepreneurs, sales representatives or CEO's of organizations, your task is to ensure that the... Read More >>
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers,... Read More >>
Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation... Read More >>
If you were unintentionally sabotaging your sales opportunities, would you want to know? In this book, sales expert... Read More >>
Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service.... Read More >>
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective... Read More >>
Don't read this book if you're looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace... Read More >>
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of... Read More >>
In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver... Read More >>
This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value... Read More >>
A new guide to marketing success through customer-centric management. Read More >>
Everybody wants to have Top Sales Reps. But few managers understand what makes them tick. They are different, and... Read More >>