Sales & marketing management books

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi...  Read More >>

​This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles...  Read More >>

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded...  Read More >>

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme...  Read More >>

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer...  Read More >>

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy...  Read More >>

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina...  Read More >>

This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded...  Read More >>

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This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held...  Read More >>

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Despite economic growth in countries like the author's native Nigeria, poverty and unemployment blight the lives...  Read More >>

Focuses on the social aspect of corporate social responsibility (CSR). Based on interviews with a wide spectrum...  Read More >>

Synopsis coming soon.......  Read More >>

This book focuses on supply chain management in emerging markets. The authors present issues relating to supply...  Read More >>

The term “branding” encourages the idea that brands can be created...  Read More >>

""I felt like time was taunting me: 'Behind again? You'll never get it all done.' I worked harder and longer hours,...  Read More >>

""I felt like time was taunting me: 'Behind again? You'll never get it all done.' I worked harder and longer hours,...  Read More >>