Sales & marketing management books

5251 books were found.

Proceedings of the 1997 World Marketing Congress

Proceedings of the 1997 World Marketing Congress
Author: Samsinar MD Sidin , Ajay K. Manrai ISBN: 9783319173191 Format: Hardback	$448.77
This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded... Read More >>

Asian Brand Strategy (Revised and Updated): Building...
Author: M. Roll ISBN: 9781137359162 Format: Hardback	$145.17
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Proceedings of the 1993 World Marketing Congress

Proceedings of the 1993 World Marketing Congress
Author: M. Joseph Sirgy , Kenneth D. Bahn ISBN: 9783319173221 Format: Hardback	$448.77
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded... Read More >>

15 Hot Tips That Will Supercharge Your Sales Career

15 Hot Tips That Will Supercharge Your Sales Career...
Author: Carl Henry ISBN: 9780965762618 Format: Paperback	$57.95
Sales educator and keynote speaker Henry shares new advice and techniques gleaned from decades of selling and teaching.... Read More >>

Attracting Attention: Promotion and Marketing for Tourism Attractions

Attracting Attention: Promotion and Marketing for Tourism...
Author: Andi Stein ISBN: 9781433124143 Format: Paperback	$145.07
This book offers information about how to promote and market tourism attractions for maximum results. It looks at... Read More >>

Marketing: Real People, Real Choices, OLP with eText, Global Edition

Marketing: Real People, Real Choices, OLP with eText,...
Author: Michael Solomon , Greg Marshall ISBN: 9781292097862 Format: Mixed media product	$116.41
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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Global Perspectives in Marketing for the 21st Century:...
Author: Ajay K. Manrai , H. Lee Meadow ISBN: 9783319173559 Format: Hardback	$448.77
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme... Read More >>

Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Marketing in Transition: Scarcity, Globalism, & Sustainability:...
Author: Colin L. Campbell ISBN: 9783319186863 Format: Hardback	$290.37
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Profits, Security, and Human Rights in Developing Countries: Global Lessons from Canada’s Extractive Sector in Colombia

Profits, Security, and Human Rights in Developing Countries:...
Author: James Rochlin (University of British Columbia - Okanagan, Canada) ISBN: 9781138776210 Format: Hardback	$315.00
The extractive sector is a particular area of expertise for Canada and more than half of Canada’s mining assets... Read More >>

Star Brands: A Brand Manager's Guide to Build, Manage...
Author: Carolina Rogoll , Debbie Millman ISBN: 9781621534631 Format: Paperback	$44.99
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Framework for Marketing Management, A, Global Edition: European Edition

Framework for Marketing Management, A, Global Edition:...
Author: Philip Kotler , Kevin Keller ISBN: 9781292093147 Format: Paperback	$168.16
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing... Read More >>

Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

Why Customers Would Rather Have a Smartphone than a...
Author: Cor Molenaar ISBN: 9781472466563 Format: Hardback	$131.00
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Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

Sustainability in Coffee Production: Creating Shared...
Author: Andrea Biswas-Tortajada , Asit K. Biswas ISBN: 9781138902077 Format: Hardback	$315.00
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

The Science of Why: Decoding Human Motivation and Transforming...
Author: D. Forbes ISBN: 9781137502032 Format: Hardback	$131.97
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The End of Branding: What really drives consumers to buy: marketing that’s targeted to real-world buying behavior

The End of Branding: What really drives consumers to...
Author: Marc Rutschmann ISBN: 9783658078973 Format: Hardback	$184.77
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Grosse Geschafte werden nur von Profis gemacht: Ein Crashkurs fur professionelles Verkaufen

Grosse Geschafte werden nur von Profis gemacht: Ein...
Author: Moez Dridi ISBN: 9781514856697 Format: Paperback	$15.84
Erfahren Sie, woran es wirklich liegt, dass einige Menschen erfolgreicher verkaufen als andere. Warum einige viel... Read More >>

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Cultural Perspectives in a Global Marketplace: Proceedings...
Author: Dheeraj Sharma ISBN: 9783319186955 Format: Hardback	$290.37
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984 Academy of Marketing Science...
Author: Jay D. Lindquist ISBN: 9783319169729 Format: Hardback	$448.77
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held... Read More >>

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science...
Author: Jon M. Hawes , John Thanopoulos ISBN: 9783319170541 Format: Hardback	$448.77
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held... Read More >>

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979 Academy of Marketing Science...
Author: Howard S. Gitlow , Edward W. Wheatley ISBN: 9783319169330 Format: Hardback	$290.37
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held... Read More >>

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987 Academy of Marketing Science...
Author: Jon M. Hawes , George B. Glisan ISBN: 9783319170510 Format: Hardback	$448.77
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held... Read More >>

Proceedings of the 1998 Multicultural Marketing Conference

Proceedings of the 1998 Multicultural Marketing Conference...
Author: Jean-Charles Chebat , A. Ben Oumlil ISBN: 9783319173825 Format: Hardback	$448.77
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada.... Read More >>

Proceedings of the 1996 Multicultural Marketing Conference

Proceedings of the 1996 Multicultural Marketing Conference...
Author: Pravat K. Choudhury ISBN: 9783319173948 Format: Hardback	$448.77
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy... Read More >>

Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988 International Conference of...
Author: Edward G. Thomas , S.R. Rao ISBN: 9783319173160 Format: Hardback	$448.77
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented... Read More >>

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

Customer-Centric Marketing: Build Relationships, Create...
Author: Aldo Cundari ISBN: 9781119092896 Format: Hardback	$41.95
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan... Read More >>

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