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Author:   Colin L. Campbell
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   2015 ed.
Weight:   1.553kg
ISBN:  

9783319186863

ISBN 10:   3319186868
Pages:   470
Publication Date:   25 June 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

Session 1.1: Consumers and Technology Interaction.- Session 1.2: Developing Issues in International Marketing.- Session 1.3: The Role of Corporate Responsibility in Retailing.- Session 1.4: Service Quality and the Service Encounter.- Session 1.5: Communicating Deals.- Session 2.2: Consumer Brand Issues.- Session 2.3: Managing Innovation and Creativity in the Course of New Product Development.- Session 2.4: International Marketing Channels and Services.- Session 2.5: New Approaches in Marketing Research.- Session 3.1: Relationships, Trust and Competitive Advantage.- Session 3.2: Health Care Attitudes and Relationships.- Session 3.3: Retailing Strategy.- Session 3.4: Behaviour within Cultural Subgroups.- Session 3.5: Effective Delivery Techniques in Marketing Education.- Session 3.6: International Consumer Development and Brand Management.- Session 4.1: E-Marketing Theory and Practice from Around the World.- Session 4.2: Emerging Issues in Global Marketing.- Session 4.3: New Approaches for Measuring Consumer Experiences and Purchase Behavior.- Session 4.4: Health Care Quality, Performance and Consumer Choice.- Session 4.5: Relationship Marketing.- Session 5.1: The Marketing Strategy and Performance Relationship.- Session 5.2: Green Marketing & Sustainable Practices.- Session 5.3: BtB Relationship and Management Issues.- Session 5.4: Consumer Behavior in Retailing.- Session 5.5: Topics in World Tourism.- Session 5.6: Research in Marketing Ethics: Developments and Trends.- Session 6.1: Methodological Issues Relating to Internet-Based Surveys.- Session 6.2: Capabilities-Based Internationalization and Ownership.- Session 6.3: Ethics and Ethical Consumption.- Session 6.4: New Product Development Strategy.- Session 6.5: Branding and its Effects.- Session 6.6: Evolution and Change in Wholesaling Systems.- Session 7.1: Age, Ageing, and Ages.- Session 7.3: Environmental & Social Issues in Marketing.- Session 7.4: International Culture and Individual Effects.- Session 7.5: Retailing and Loyalty.- Session 7.6: Nonprofit and Social Issues.- Session 8.1: International Entrepreneurship and Market Assessment.- Session 8.2: Studying Advertising Effects around the World.- Session 8.3: Measuring Consumer Perceptions of New Products, Concepts, Brand Value, and Brand Name Confusion.- Session 8.4: Retail Management.- Session 8.5: Services Marketing and Service Employees: Critical Links.- Session 8.6: Design and Choice in the Supply Chain.- Session 9.1: Inclusive Capitalism—Emerging Topics on the Base-of-the-Pyramid Model in Global Marketing.- Session 9.2: Sales Management Perspectives: Communications, Leadership, and Control Systems.- Session 9.3: Behavioral Aspects of Services Marketing.-  Session 9.4: Emerging Issues in Entrepreneurship.- Session 9.5: International Retailing.- Session 10.1: Product and Pricing Strategies.-  Session 10.2: Nonprofit Marketing.- Session 10.3: Brands as People?.-  Session 10.4: Interactional Issues in BtB.-  Session 10.5: Codes of Ethics and Values.- Session 11.1: Consumer Norms within Societies.- Session 11.2: New Developments in E-Marketing.- Session 11.4: Environmental Issues in Marketing.- Session 11.5: Entrepreneurship and Strategy.

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