Overview

The Reid Method - A Blueprint for Sales Mastery Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product or service and the competition than most salespeople! Do you ever feel that you can't keep pace? Would you like a step-by-step blueprint to teach you the secrets that the sales pros jealously guard? Learn how to master sales in weeks - instead of trial and error over the years. No matter what industry you sell in, whether automotive, financial, technology, healthcare, real estate or b2b - the products may be different, but the needs and buying habits of your customers always come first! By using this blueprint for achieving sales mastery, you make the difference in when a sale closes, or whether a prospect converts to a long term valued client. These techniques are proven, but require a commitment to continuous improvement as a sales professional. Learn from the author's twenty-five years of experience in automotive retail sales, advertising and real estate marketing. The Reid Method offers salespeople from rookies to top performers (and everyone in between) valuable tips & techniques to improve how they manage the sales process to get results faster, including: - Step-by-step guide to sales mastery. - Tools and action plans to help average salespeople top of the sales leaderboard. - Techniques to help top salespeople to maximize potential; while putting in less time. - Practical advice for sales managers to train and coach reps to improve skills and hit target faster. This Blueprint for Sales Achieving Mastery contains: - 8 principles for a successful sales career - Secrets of top sales performers - Blueprint for your personal sales and marketing action plan - Marketing strategies to build your business - The art of making the deal Discover advice, personal stories, examples, tips and techniques - from Everold Reid's international workshops. Turn your sales ""job"" into a career, dominate the sales leaderboard with loyal customer advocates who are a primary referral source.

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Reviews

Last October Everold changed the way I looked at Lexus, and his commitment to service and accountability is the reason I don't hesitate to recommend him to colleagues looking to buy a luxury vehicle. At the time, we were looking to replace my wife's Venza. I had owned five Acuras over twelve years and had no intention of switching. However, Everold's customer-first approach and commitment to 'make things right' truly proved he was interested in my needs as an ongoing customer and not just in the initial sale. He's unquestionably the best sales rep ever. Howard Morton, CEO & Managing Partner, Boardwalk International Advisors We purchased a Sienna from Everold this week and it was the best purchasing experience ever! Everold was consultative, listened to our needs, was knowledgeable about all aspects of the trade-in and purchase process and made us feel great about our decision. Thank you for a great buying experience! Dave Miller, Worldwide Enterprise Sales-Dynamics Dear Everold, I would like to take this opportunity to thank you very much for all your efforts to accommodate my most recent situation with my car lease. I have purchased many cars in the past and dealt with a number of very professional salespeople. You have, however, exhibited greater levels of professionalism, problem solving, creative selling and resourceful financing solutions. You have also displayed a strong client orientation without disregarding the interests of Lexus. In short, you are an outstanding salesperson! Congratulations! Carlos Aviles Everold was very interested in understanding my needs and went above and beyond to demonstrate how important my business was to Lexus. I felt like a valued customer even before making the purchase. Because of that I trusted his recommendation and believed that he was providing me the best deal possible. When you connect with and can trust your consultant, you're more inclined to make the purchase. I would personally like to recognize Everold and to thank him for a great and seamless experience. L. Ritchie I have known Everold for over twenty-four years while he worked at another dealership. In 2008, Everold came to work for me as my sales manager at Oakville Toyota and that year we had a record sales year. As the business continued to grow, I acquired another franchise, Lexus of Oakville. Everold was given the task to open Lexus of Oakville as general sales manager and in our first year we exceeded every target given to us by Lexus Canada and won the prestigious award of excellence. Everold eventually became my 'go to' person as there was no task he could not complete successfully and, while doing so, he trained his colleagues at the same time. I cannot recall ever meeting anyone who has been more focused and goal-oriented than Everold. He is able to accomplish and exceed any goal he has been given, while able to work under pressure and stay calm and focused. Frank Apa, President, Lexus of Oakville

"""Last October Everold changed the way I looked at Lexus, and his commitment to service and accountability is the reason I don't hesitate to recommend him to colleagues looking to buy a luxury vehicle. At the time, we were looking to replace my wife's Venza. I had owned five Acuras over twelve years and had no intention of switching. However, Everold's customer-first approach and commitment to 'make things right' truly proved he was interested in my needs as an ongoing customer and not just in the initial sale. He's unquestionably the best sales rep ever."" Howard Morton, CEO & Managing Partner, Boardwalk International Advisors ""We purchased a Sienna from Everold this week and it was the best purchasing experience ever! Everold was consultative, listened to our needs, was knowledgeable about all aspects of the trade-in and purchase process and made us feel great about our decision. Thank you for a great buying experience!"" Dave Miller, Worldwide Enterprise Sales-Dynamics ""Dear Everold, I would like to take this opportunity to thank you very much for all your efforts to accommodate my most recent situation with my car lease. I have purchased many cars in the past and dealt with a number of very professional salespeople. You have, however, exhibited greater levels of professionalism, problem solving, creative selling and resourceful financing solutions. You have also displayed a strong client orientation without disregarding the interests of Lexus. In short, you are an outstanding salesperson! Congratulations!"" Carlos Avil�s ""Everold was very interested in understanding my needs and went above and beyond to demonstrate how important my business was to Lexus. I felt like a valued customer even before making the purchase. Because of that I trusted his recommendation and believed that he was providing me the best deal possible. When you connect with and can trust your consultant, you're more inclined to make the purchase. I would personally like to recognize Everold and to thank him for a great and seamless experience."" L. Ritchie ""I have known Everold for over twenty-four years while he worked at another dealership. In 2008, Everold came to work for me as my sales manager at Oakville Toyota and that year we had a record sales year. As the business continued to grow, I acquired another franchise, Lexus of Oakville. Everold was given the task to open Lexus of Oakville as general sales manager and in our first year we exceeded every target given to us by Lexus Canada and won the prestigious award of excellence. Everold eventually became my 'go to' person as there was no task he could not complete successfully and, while doing so, he trained his colleagues at the same time. I cannot recall ever meeting anyone who has been more focused and goal-oriented than Everold. He is able to accomplish and exceed any goal he has been given, while able to work under pressure and stay calm and focused."" Frank Apa, President, Lexus of Oakville"

""Last October Everold changed the way I looked at Lexus, and his commitment to service and accountability is the reason I don't hesitate to recommend him to colleagues looking to buy a luxury vehicle. At the time, we were looking to replace my wife's Venza. I had owned five Acuras over twelve years and had no intention of switching. However, Everold's customer-first approach and commitment to 'make things right' truly proved he was interested in my needs as an ongoing customer and not just in the initial sale. He's unquestionably the best sales rep ever."" Howard Morton, CEO & Managing Partner, Boardwalk International Advisors ""We purchased a Sienna from Everold this week and it was the best purchasing experience ever! Everold was consultative, listened to our needs, was knowledgeable about all aspects of the trade-in and purchase process and made us feel great about our decision. Thank you for a great buying experience!"" Dave Miller, Worldwide Enterprise Sales-Dynamics ""Dear Everold, I would like to take this opportunity to thank you very much for all your efforts to accommodate my most recent situation with my car lease. I have purchased many cars in the past and dealt with a number of very professional salespeople. You have, however, exhibited greater levels of professionalism, problem solving, creative selling and resourceful financing solutions. You have also displayed a strong client orientation without disregarding the interests of Lexus. In short, you are an outstanding salesperson! Congratulations!"" Carlos Avilés ""Everold was very interested in understanding my needs and went above and beyond to demonstrate how important my business was to Lexus. I felt like a valued customer even before making the purchase. Because of that I trusted his recommendation and believed that he was providing me the best deal possible. When you connect with and can trust your consultant, you're more inclined to make the purchase. I would personally like to recognize Everold and to thank him for a great and seamless experience."" L. Ritchie ""I have known Everold for over twenty-four years while he worked at another dealership. In 2008, Everold came to work for me as my sales manager at Oakville Toyota and that year we had a record sales year. As the business continued to grow, I acquired another franchise, Lexus of Oakville. Everold was given the task to open Lexus of Oakville as general sales manager and in our first year we exceeded every target given to us by Lexus Canada and won the prestigious award of excellence. Everold eventually became my 'go to' person as there was no task he could not complete successfully and, while doing so, he trained his colleagues at the same time. I cannot recall ever meeting anyone who has been more focused and goal-oriented than Everold. He is able to accomplish and exceed any goal he has been given, while able to work under pressure and stay calm and focused."" Frank Apa, President, Lexus of Oakville

Author Information

Everold Reid is a veteran sales professional who continues to redefine what it takes to achieve sales mastery in the competitive world of automotive, advertising and marketing sales. As a passionate and award-winning salesperson, he has remained at the top of his game for more than two-and-a-half decades by applying proven sales methods and strategies, many of which were self taught. In 1989, Everold took a summer job selling cars to earn extra money to put himself through college. He recognized early on that he possessed a gift for selling, and his summer job soon evolved into a full-time career in automotive sales. He hasn't looked back. From his earliest days in sales to the present, Everold has constantly challenged himself to expand his knowledge about his chosen profession. He regularly studies the world's top sales professionals to continuously learn from the best. Everold applies the Kaizen philosophy of continuous improvement to all of his sales, advertising and marketing activities. In addition to sales strategies and techniques, Everold possesses extensive marketing expertise in the retail automotive and advertising industry. For several years, Everold partnered in and managed a marketing company with clients across North America and the Caribbean. He has initiated unique and strategic marketing partnerships with major companies such as Aeroplan and worked with celebrities and local non-profit groups, including the Michael Pinball Clemons Foundation and Kerr St. Mission in Oakville, Ontario. He has devised print, radio and TV campaigns and utilized the latest digital tools to give the dealerships he represents an edge. His advice and insights on automotive selling, advertising and marketing are sought after by some of the world's top automotive brands, including Toyota and Lexus. More recently, Everold has broadened his career path to include business coaching, mentoring and speaking engagements. Whether it's a sales team that needs to reset its strategic goals and objectives or a corporation in search of high-powered motivational messages to share with its sales teams, Everold is available as a business coach or a mentor. He is also available for speaking engagements at your place of business, whether it's a Fortune 500 company, an automotive dealership (or group), a government agency or an educational institution.

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