Behavioural economics books

This book explains how investor behavior, from mental accounting to the combustible interplay of hope and fear,...  Read More >>

Die Studie untersucht, wie Natural Wines-Konsumenten verschiedene Produkteigenschaften in Bezug auf die Natürlichkeit...  Read More >>

This is the first book to examine the linkages among natural and organizational accidents and disasters in the modern...  Read More >>

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In diesem Buch wird die Konvergenz von Glücks- und Videospielen aus wirtschaftswissenschaftlicher Sicht untersucht....  Read More >>

How do you attract the “other half” to spend their affluence on your products and services? Learn the practical...  Read More >>

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and...  Read More >>

Experimental methods include laboratory experiments in the tradition of political psychology, laboratory experiments...  Read More >>

Subsequent chapters dedicate special attention to incomplete information games, such as signaling games, cheap talk...  Read More >>

This volume brings together cutting-edge research from emerging and senior scholars alike representing a variety...  Read More >>

Further, in each case, the book takes a detailed look at the economic problems as they arise within a broader sociological...  Read More >>

This book investigates the ways in which social norms and bounded rationality shape different contracts in the real...  Read More >>

Aufgrund der Tendenz zur Marktsättigung sowie der Veränderung von Kundenbedürfnissen können Unternehmen die Strategie...  Read More >>

Das Online-Umfeld verändert die strategische Preisgestaltung und deren Auswirkungen auf den Markt sind noch ungeklärt....  Read More >>

Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indikatoren für positive...  Read More >>

Der Autor identifiziert sechs verschiedene Typen von Markenliebe: selbstwertsteigernde Markenliebe, hedonistische...  Read More >>

This work proposes that Carl Menger’s Subjective Theory of Value (STV), and its subsequent elaboration by Ludwig...  Read More >>

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs,...  Read More >>

The book explores the theoretical and empirical issues relating to the interaction between corporate governance...  Read More >>

This book emanates from an interdisciplinary dialogue conducted among researchers from nine countries and two continents,...  Read More >>

The central argument of this book is that the foundations for sustainable prosperity lie in an approach to economic...  Read More >>

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Soft Skills For Hard Business explores the deep link between and the relevance of Behavioural Sciences in the broad...  Read More >>