Consumer Behavior
Author:   Erik Madsen
Publisher:   Clanrye International
ISBN:  

9781632406835


Pages:   238
Publication Date:   29 May 2018
Format:   Hardback
Availability:   Available To Order   Availability explained
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Consumer Behavior


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Overview

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

Full Product Details

Author:   Erik Madsen
Publisher:   Clanrye International
Imprint:   Clanrye International
Dimensions:   Width: 20.30cm , Height: 1.40cm , Length: 27.60cm
Weight:   0.789kg
ISBN:  

9781632406835


ISBN 10:   1632406837
Pages:   238
Publication Date:   29 May 2018
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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