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The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field... Read More >>
Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or why you can't find... Read More >>
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Written by two leading psychologists, this timely publication is the only up-to-date, English-language textbook... Read More >>
"Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY... Read More >>
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This unique book on international business presents a critical review of the role of bounded rationality in internationalization... Read More >>
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior... Read More >>
This book provides a concise analysis of behavioural biases and their implications for financial decision making.... Read More >>
"When people are facing difficulties, they often feel the need for a confidant-a person to vent to or a sympathetic... Read More >>
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas... Read More >>
Steffen Silbermann entwickelt und prüft ein umfassendes Modell der Kundenbindung im Internethandel, das 16 zentrale... Read More >>
From the No. 1 bestselling author of The Big Short and Flash Boys, the surprising and profound story of Daniel Kahneman... Read More >>
Es wird gezeigt, dass sich die Verwirrung des Nachfragers aufgrund zu ähnlicher, unklarer oder unglaubwürdiger Produktmarken... Read More >>
"Stuff I Wish I Knew Earlier: How to Unlock Your Career Potential is a practical guidebook for those who are stuck... Read More >>
This book focuses on the core theoretical concept of “Ma thinking” - an idea that serves as springboard for the... Read More >>