Behavioural economics books

 Read More >>

The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to...  Read More >>

Sandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen...  Read More >>

 Read More >>

Jonathan Kopf beleuchtet durch eine experimentelle, inhaltsanalytische Untersuchung im Kontext von Kontraktmärkten,...  Read More >>

 Read More >>

 Read More >>

 Read More >>

Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten...  Read More >>

How the optimism gap between rich and poor is creating an increasingly divided society The Declaration of Independence...  Read More >>

There was a time when humble names such as Airbnb, Pinterest, LinkedIn, Uber, My Pace... Are just services to a...  Read More >>

 Read More >>

Book has been published with either a blue cover with a chocolate ice cream cone or a red cover with a vanilla ice...  Read More >>

Sie untersucht dabei in einem zweistufigen Forschungsprozess, welcher qualitative und quantitative Elemente erkenntnisorientiert...  Read More >>

This is an exploration of the relationship between the disadvantaged populations and technology in the music industry....  Read More >>

The current economy is more complex and surprising than ever before: global and local factors combine to shape a...  Read More >>

How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household...  Read More >>

Die Autoren gehen der Frage nach, inwieweit Zielgruppen dieser Werbeaktivität aufgeschlossen gegenüberstehen, und...  Read More >>

Are the impoverished victims of circumstance or are they contributing to their situations through their own actions...  Read More >>

This book is for sales managers, salespeople, people interested in selling-and CEOs and CFOs who want to better...  Read More >>

Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings...  Read More >>

This second edition demonstrates that there are more conditions and actors prevalent in the economy than are considered...  Read More >>

 Read More >>

 Read More >>

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....  Read More >>