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Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities... Read More >>
"The form of ‘reflexivity’ – defined by the dictionary as that which is ‘directed back upon itself’ – that is most... Read More >>
Neuroeconomics Read More >>
Volume 1: 4th edition; volumes 2-3: 1st edition. Read More >>
This book explains how investor behavior, from mental accounting to the combustible interplay of hope and fear,... Read More >>
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A FINANCIAL TIMES BOOK OF THE YEAR Read More >>
To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places... Read More >>
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers... Read More >>
The Customer Moat explains how actions convert to bottom-line profits. Using stories, it explores the world of intrinsic... Read More >>
Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business... Read More >>
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult... Read More >>
Explores the transformations that have taken place in Japanese workplaces since the dawn of the new millennium in... Read More >>
The first cross-cultural analysis of the differences in career trajectories and experiences between a senior group... Read More >>
Provides real world studies of the family in business, by observing typical firms rather than dynasties. It looks... Read More >>