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Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor... Read More >>
Die Autorin untersucht, warum Konsumenten selten genutzte Gegenstände (nicht) anderen auf Online-Plattformen zur... Read More >>
Lennart Straus untersucht in drei Experimenten, wie sich die Kundenmitwirkung in der Spezifizierungsphase des Dienstleistungsprozesses... Read More >>
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User research war stories are personal accounts of the challenges researchers encounter out in the field, where... Read More >>
The assessment and measurement of the level of well-being in a society have been on the radar of researchers and... Read More >>
Get the 2018 Updated edition of this book! Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection:... Read More >>
This handbook provides an authoritative and comprehensive outline of the current state of research across a wide... Read More >>
This unique volume presents new original research exploring factors that lead to investors behavioral biases. It... Read More >>
La consommation collaborative - le guide, édité par Made in Share (startup dont le but est de promouvoir l'économie... Read More >>
In Overdressed, Elizabeth L. Cline sets out to uncover the true nature of the cheap fashion juggernaut, tracing... Read More >>
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to... Read More >>