Behavioural economics books

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain...  Read More >>

This volume presents lecture notes for a course in behavioral finance, most suitable for MBA students, but also...  Read More >>

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie, der Neurowissenschaft...  Read More >>

This book rehabilitates beta as a definition of systemic risk by using particle physics to evaluate discrete components...  Read More >>

 Read More >>

Building on the work of Nobel Prize in Economics winner Elinor Ostrom, the book revisits the theory of political...  Read More >>

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication....  Read More >>

 Read More >>

This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach...  Read More >>

Chapter Two(AI) tool technical innovation in cruise tourism immediate positive emotion influence to cruise travelling...  Read More >>

This book offers comprehensive examination of research on the relevance of individual behavior and technology to...  Read More >>

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi...  Read More >>

Es wurden nicht nur systematisch die Anreizhöhe und Eigenschaften des inzentivierten Produkts variiert, sondern...  Read More >>

The market for green products has expanded rapidly over the last decade, but most consumers need something more...  Read More >>

The market for green products has expanded rapidly over the last decade, but most consumers need something more...  Read More >>

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective,...  Read More >>

 Read More >>

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing...  Read More >>

This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline,...  Read More >>

Moreover, it includes perspectives and analyses from the two primary types of impulsivity: impulsive choice (or...  Read More >>

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits...  Read More >>

Normative analysis in economics usually aims at satisfying individuals' preferences, valuing economic freedom and...  Read More >>

Martin Hülsen explores individual behavioral trustworthiness of and within the banking industry in Germany based...  Read More >>

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer)....  Read More >>

Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do...  Read More >>