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Author:   Henna Syrjälä ,  Hanna Leipämaa-Leskinen
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
ISBN:  

9781788117180

ISBN 10:   1788117182
Pages:   176
Publication Date:   29 June 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Contents: Introduction Henna Syrjälä and Hanna Leipämaa-Leskinen 1. PRIDE Silenced pride in scarce consumption Hanna Leipämaa-Leskinen, Henna Syrjälä and Pirjo Laaksonen 2. GREED Multilevel study of greed in marketing students’ consumption Minna-Maarit Jaskari, Päivi Borisov and Henna Syrjälä 3. LUST Sex Sells? Lust in fashion magazine advertising Jenniina Sihvonen, Linda Lisa Maria Turunen and Carmen Rodriguez-Santos 4. GLUTTONY No taste without the waste? Gluttony in bakery product retailing Lotta Alhonnoro and Anu Norrgrann 5. ENVY Narcissistic human traits predicting benign and malicious envy Katarina Hellén, Maria Sääksjärvi and Hannele Kauppinen-Räisänen 6. WRATH Wrath in consumer oppositional activism Catharina von Koskull, Petra Berg and Johanna Gummerus 7. SLOTH Conceptualizing the experience sloth in the convenience seeking consumption Ari Huuhka and Harri Luomala Index

Reviews

`This anthology is a theoretically innovative study of the seven deadly sins in contemporary consumer culture. It is a much wanted in-depth understanding of the sins' emergence, meanings and consequences in consumer culture that allow us to realize their complexity and the importance of considering both micro, mezzo and macro/supra levels as well as reciprocal interactions in-between. The book offers an important reflection of the ambiguous interpretations of the seven deadly sins in today's consumer culture and is both an intriguing and challenging endeavour.' -- Karin M. Ekstroem, University of Boras, Sweden `Seven Deadly Sins in Consumption is an intellectually inspiring and fun scholarly account of the fundamental desires and emotions that drive us in contemporary consumer culture - an excellent example of the scholarship and exceptional creativity of the community that is now known as the Vaasa School of Consumer Research.' -- Johanna Moisander, Aalto University School of Business, Finland `Versions of the seven deadly sins have haunted consumption for thousands of years. Losing some of their former religious sting, they have become sins against the environment, equality, and humility in an age of self-promotion. Drawing on multiple theoretical and methodological perspectives, this engaging volume brings fresh force to each vice.' -- Russell Belk, York University, Canada

`Seven Deadly Sins in Consumption is an intellectually inspiring and fun scholarly account of the fundamental desires and emotions that drive us in contemporary consumer culture - an excellent example of the scholarship and exceptional creativity of the community that is now known as the Vaasa School of Consumer Research.' -- Johanna Moisander, Aalto University School of Business, Finland `Versions of the seven deadly sins have haunted consumption for thousands of years. Losing some of their former religious sting, they have become sins against the environment, equality, and humility in an age of self-promotion. Drawing on multiple theoretical and methodological perspectives, this engaging volume brings fresh force to each vice.' -- Russell Belk, York University, Canada

Author Information

Edited by Henna Syrjälä and Hanna Leipämaa-Leskinen, School of Marketing and Communication, University of Vaasa, Finland

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