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428 books were found.
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Fashionable Childhood is the first book to critically examine representations of children and childhood through... Read More >>
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major... Read More >>
Leading scholars chart the future of studies on technology and journalism in the digital age. Read More >>
Narrative strategies for vast fictional worlds across a variety of media, from World of Warcraft to The Wire. Read More >>
The book traces gender ideologies in the Balkans through emancipating women’s roles during socialism and the hyper-sexualization... Read More >>
A succinct text accompanies a selection of the most innovative advertisements of the day. This book is small, snappy... Read More >>
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive... Read More >>
This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become... Read More >>
Popular philosophical polemic in the tradition of On Bullshit, James Garvey mourns the death of proper debate and... Read More >>
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.... Read More >>
Behind Glass Doors reveals that a career in advertising was no ordinary office job. Read More >>
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and... Read More >>
GREAT MINDS SHARE GREAT IDEAS AND STRONG VIEWS A better-quality national conversation? Conducted by clever people... Read More >>
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the... Read More >>
The first overview of the moving image in advertising, this far-reaching and innovative new text brings together... Read More >>