Overview

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Full Product Details

Author:   James F. Hamilton (University of Georgia, USA) ,  Robert Bodle (Mount St. Joseph University, USA) ,  Ezequiel Korin (University of Georgia, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.544kg
ISBN:  

9781138649521

ISBN 10:   113864952
Pages:   294
Publication Date:   10 November 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction: Critical Traditions James F. Hamilton and Robert Bodle Part I: Critical Political Economy 1. Marketers’ Influence on Media: Renewing the Radical Tradition for the Digital Age Jonathan Hardy 2. App Advertising: The Rise of the Player Commodity David Nieborg 3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification Brice Nixon 4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols 5. Toward a Critical Ecological Theory of Advertising David Park Part II: Ideology Critique 6. On the Futility of Advertising Critique: Searching for Alternatives Olga Fedorenko 7. Art for Fun and Profit: The Political Aesthetics of Advertising Nicholas Holm 8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice Chris Miles 9. Captains of Habit Formation: Marketers’ Emerging Models of Mind Anthony Nadler and Lee McGuigan 10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power Robert Bodle Part III: Critical Textual Analysis 11. Signification Advertising and Its Evolution Felip Vidal Auladell 12. Advertising and Photography in a Culture of Photo Sharing Iben Bredahl Jessen 13. Towards a Critical Advertising Pedagogy: Defying Children’s Reasoning on Advertising Silke Lissens and Joke Bauwens Part IV: Critical Discursive/Rhetorical Analysis 14. Mimicry as Analytical Category in Critical Advertising Research Nils S. Borchers 15. Class and Advertising Matthew P. McAllister and Anna Aupperle 16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical Strategies Paulo Barroso Part V: Emotion, Mood, Affect 17. The Mood of Information in an Age of Empathic Media Andrew McStay 18. Affect Theory and Advertising Emily West 19. A Critique of the Advertising Consumer as ‘Target’: Addressing Advertising's Reflective Audience Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing

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Author Information

James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton. Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010. Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.

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