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Digital media present opportunities for new types of consumption including desiring, buying, collecting, making,... Read More >>
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the... Read More >>
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in... Read More >>
An examination of the way furniture has been manufactured, advertised and sold in the fifty years between the 1920s... Read More >>
Artists, filmmakers, art historians, poets, literary critics, anthropologists, theorists, and others, investigate... Read More >>
Media Events: A Critical Contemporary Approach proposes an interdisciplinary and multicultural approach of Dayan... Read More >>
How insights from the social sciences, including social psychology and economics, can improve the design of online... Read More >>
A visionary report on the revitalization of the liberal arts tradition in the electronically inflected, design-driven,... Read More >>
Popular philosophical polemic in the tradition of On Bullshit, James Garvey mourns the death of proper debate and... Read More >>
Presents an inside look at the production of 20th century television commercials. It begins with a review of advertising's... Read More >>
Imagined Landscapes teams geocritical analysis with digital visualization techniques to map and interrogate films,... Read More >>
An outlet for cogent ideas that will help managers build and maintain brands in the future marketplace Read More >>
This experiment with democracy, however abortive, offers a model of governance from Syria's historical experience... Read More >>
[From AQ] Faked in China traces the journeys of myriad counterfeit artifacts to critically examine the cultural... Read More >>
A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory... Read More >>
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing... Read More >>
Social networking lies at the heart of a number of fascinating political questions and social concerns, including... Read More >>
