Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Barry Gunter , Bethan HirstPublisher: Manchester University Press Imprint: Manchester University Press Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.363kg ISBN: 9781784992453ISBN 10: 1784992453 Pages: 208 Publication Date: 01 November 2015 Audience: College/higher education , Professional and scholarly , General/trade , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of Contents1. What is a brand? 2. Kids and branding 3. Emergence of brand consciousness 4. Children and digital branding 5. Branding potential of online social media 6. Brands and advergames 7. Brands and adverworlds 8. Regulation and control of branding to children Bibliography Index -- .Reviews'The digital world has facilitated children's brand awareness (for better or worse) and armed brand promoters with increasingly subtle ways of reaching children. Consequently, Gunter's discussion is about early childhood development as well as business...Gunter's provocative text provides a well-researched, clearly presented introduction to the emergence and development of children's brand consciousness and various related issues in clear and explicit language. It is a must read for anybody interested in the confluence of human development and technology.' S. A. Schulman, CUNY Baruch College, Choice July 2016 -- . 'The digital world has facilitated children's brand awareness (for better or worse) and armed brand promoters with increasingly subtle ways of reaching children. Consequently, Gunter's discussion is about early childhood development as well as business...Gunter's provocative text provides a well-researched, clearly presented introduction to the emergence and development of children's brand consciousness and various related issues in clear and explicit language. It is a must read for anybody interested in the confluence of human development and technology.' S. A. Schulman, CUNY Baruch College, Choice July 2016 -- . Author InformationBarrie Gunter is Emeritus Professor in Media and Communication at the University of Leicester -- . Tab Content 6Author Website:Countries AvailableAll regions |
||||
