Advertising & society books

"Samuel ""Roxy"" Rothafel (1882–1936) built an influential and prolific career as film exhibitor, stage producer,...  Read More >>

Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing...  Read More >>

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media,...  Read More >>

How the act of looking at our own and others' bodies is informed by the techniques, expectations, and strategies...  Read More >>

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising...  Read More >>

The book discusses the concept of brand equity and its impact on the financial performance of a company through...  Read More >>

The book discusses the concept of brand equity and its impact on the financial performance of a company through...  Read More >>

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized...  Read More >>

In the late nineteenth century up until very recently, for the middle classes, the famous and the wealthy alike,...  Read More >>

Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives...  Read More >>

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative...  Read More >>

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative...  Read More >>

An eclectic and insightful collection of essays predicated on the hypothesis that popular cultural documents provide...  Read More >>

A study that offers an analysis of advertising in developing and emerging economies as they join the global market...  Read More >>

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations-some...  Read More >>

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Global goods, class, and identity in urban Egypt  Read More >>

Public discourse and everyday life during the last days of Yugoslavia  Read More >>

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Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes...  Read More >>

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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing...  Read More >>

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing...  Read More >>

Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing...  Read More >>