Advertising & society books

He analyzes the ways in which interview questions, the framing of the camera, and curatorial and programming preferences...  Read More >>

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Krings argues that there is no longer an ""originalor ""faithful copy, but only endless transformations that thrive...  Read More >>

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The featured directors are Daoud Abd El-Sayed, Merzak Allouache, Nabil Ayouch, Youssef Chahine, Mohamed Chouikh,...  Read More >>

The featured directors are Daoud Abd El-Sayed, Merzak Allouache, Nabil Ayouch, Youssef Chahine, Mohamed Chouikh,...  Read More >>

This book aims to capture the current state of social marketing theory, research, and practice across different...  Read More >>

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis...  Read More >>

Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements...  Read More >>

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Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion...  Read More >>

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It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious,...  Read More >>

The historical roots, key practitioners, and artistic, theoretical, and technological trends in the incorporation...  Read More >>

Experts discuss the benefits and risks of online reputation systems.  Read More >>

Why employees of pioneering Internet companies chose to invest their time, energy, hopes, and human capital in start-up...  Read More >>

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers'...  Read More >>

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers'...  Read More >>

Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives...  Read More >>

By examining configurations of invisibility and erasure across the media of photography, film, monuments, graphic...  Read More >>

By examining configurations of invisibility and erasure across the media of photography, film, monuments, graphic...  Read More >>

An argument for a shift in understanding new media—from a fascination with devices to an examination of the complex...  Read More >>

This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal...  Read More >>

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its...  Read More >>