Overview

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesise recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.

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9781634825979

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W. Douglas Evans, Ph.D. is Professor of Prevention and Community Health & Global in the Milken Institute School of Public Health at The George Washington University. He has published over 100 peer-reviewed articles, books, and chapters in the fields of health communication, social marketing, and behavior change interventions. He conducts research on 1) health branding and 2) new health technologies and interventions that apply technology innovations to change behavior. He works both in the United States and in developing countries. In 2008, he published the volume, Public Health Branding, from Oxford University Press, and in 2013 he published Psychology of Branding from Nova Science Publishers. The volume entitled Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior is forthcoming from Nova in early 2015, and the volume Social Marketing Research is forthcoming from Oxford University Press in late 2015.

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