Advertising & society books

428 books were found.

Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals

Viral Media: A Digital Production Marketing Guide for...

Author: Paul Fornelli ,  Jody Mahler
ISBN: 9781516590568
Format: Paperback
$207.90

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The Bodies Beneath

The Bodies Beneath

Author: William Fowler ,  Vic Pratt
ISBN: 9781907222726
Format: Paperback
$46.55

From occult rites in soft porn discos to Sooty the TV puppet's amphetamine problem, a feast of curiosities from...  Read More >>

The Death Algorithm and Other Digital Dilemmas

The Death Algorithm and Other Digital Dilemmas

Author: Roberto Simanowski (Professor, City University of Hong Kong) ,  Jefferson Chase
ISBN: 9780262536370
Format: Paperback
$39.99

Provocative takes on cyberbullshit, smartphone zombies, instant gratification, the traffic school of the information...  Read More >>

Design Unbound: Designing for Emergence in a White Water World: Designing for Emergence

Design Unbound: Designing for Emergence in a White Water...

Author: Ann M. Pendleton-Jullian ,  John Seely Brown
ISBN: 9780262535793
Format: Paperback
$110.00

Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world.  Read More >>

Design Unbound: Ecologies of Change for a White Water World

Design Unbound: Ecologies of Change for a White Water...

Author: Ann M. Pendleton-Jullian ,  John Seely Brown
ISBN: 9780262535823
Format: Paperback
$100.00

Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world.  Read More >>

Zucked: Waking Up to the Facebook Catastrophe

Zucked: Waking Up to the Facebook Catastrophe

Author: Roger McNamee
ISBN: 9780008348786
Format: Paperback
$23.26

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Reshaping the News: Community, Engagement, and Editors

Reshaping the News: Community, Engagement, and Editors...

Author: George Sylvie
ISBN: 9781433143403
Format: Paperback
$170.94

Reshaping the News: Community, Engagement, and Editors is the culmination of a six-year search for an economic resolution...  Read More >>

O.O.H.: Out of Home: Catalyst to SMART Urbanscape

O.O.H.: Out of Home: Catalyst to SMART Urbanscape

Author: Amiya Chandra
ISBN: 9789386618504
Format: Hardback
$648.00

Provides insights and an in depth understanding of “out of home” advertising (OOH), its characteristics and principles...  Read More >>

Weather as Medium: Toward a Meteorological Art

Weather as Medium: Toward a Meteorological Art

Author: Janine Randerson (Auckland University of Technology) ,  Roger F. Malina (Leonardo Executive Editor, Leonardo/ISAST)
ISBN: 9780262038270
Format: Hardback
$95.00

An exploration of artworks that use weather or atmosphere as the primary medium, creating new coalitions of collective...  Read More >>

Social and Environmental Issues in Advertising

Social and Environmental Issues in Advertising

Author: Sukki Yoon (Bryant University, Smithfield, RI, USA) ,  Sangdo Oh (Yonsei University, Seoul, South Korea)
ISBN: 9780367074371
Format: Paperback
$92.99

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and...  Read More >>

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Electronic Word of Mouth as a Promotional Technique:...

Author: Shu-Chuan Chu ,  Juran Kim
ISBN: 9781138360907
Format: Hardback
$284.00

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands....  Read More >>

Waste: A New Media Primer

Waste: A New Media Primer

Author: Roberto Simanowski (Professor, City University of Hong Kong) ,  Amanda DeMarco (Translator (French and German to English))
ISBN: 9780262536271
Format: Paperback
$29.99

On Facebook and fake news, selfies and self-consciousness, selling our souls to the Internet, and other aspects...  Read More >>

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers

Broadcast Pharmaceutical Advertising in the United States:...

Author: Janelle Applequist
ISBN: 9781498539531
Format: Paperback
$96.99

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become...  Read More >>

Worried About the Wrong Things: Youth, Risk, and Opportunity in the Digital World

Worried About the Wrong Things: Youth, Risk, and Opportunity...

Author: Jacqueline Ryan Vickery (Associate Professor, The University of North Texas) ,  S. Craig Watkins (The University of Texas at Austin)
ISBN: 9780262536219
Format: Paperback
$49.99

Why media panics about online dangers overlook another urgent concern: creating equitable online opportunities for...  Read More >>

Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan

Advertising Revolution: The Story of a Song, from Beatles...

Author: Alan Bradshaw ,  Linda Scott
ISBN: 9781912248216
Format: Paperback
$24.99

"The story of ""Revolution"" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the...  Read More >>

The Persuasion Industries: The Making of Modern Britain

The Persuasion Industries: The Making of Modern Britain...

Author: Steven McKevitt (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University)
ISBN: 9780198821700
Format: Hardback
$131.95

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication....  Read More >>

Weaving the Dark Web: Legitimacy on Freenet, Tor, and I2P

Weaving the Dark Web: Legitimacy on Freenet, Tor, and...

Author: Robert W. Gehl (Associate Professor, The University of Utah) ,  Laura DeNardis (Professor, American University)
ISBN: 9780262038263
Format: Hardback
$49.99

An exploration of the Dark Web—websites accessible only with special routing software—that examines the history...  Read More >>

The First Golden Age of British Advertising

The First Golden Age of British Advertising

Author: Ruth Artmonsky
ISBN: 9780993587863
Format: Paperback
$27.99

An account of early advertising agencies, their entrepreneurial directors and original graphic designers and the...  Read More >>

High Static, Dead Lines: Sonic Spectres & the Object Hereafter

High Static, Dead Lines: Sonic Spectres & the Object...

Author: Kristen Gallerneaux
ISBN: 9781907222665
Format: Paperback
$51.72

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Consuming Dance: Choreography and Advertising

Consuming Dance: Choreography and Advertising

Author: Colleen T. Dunagen (Professor of Dance, Professor of Dance, California State University, Long Beach)
ISBN: 9780190491376
Format: Paperback
$83.95

Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear...  Read More >>

Mutated Symbols in Law and Pop Culture

Mutated Symbols in Law and Pop Culture

Author: Carmen M. Cusack
ISBN: 9781433151972
Format: Paperback
$154.84

Mutated Symbols in Law and Pop Culture plays with iconic representations of fusion, liminality, dispossession, and...  Read More >>

Mutated Symbols in Law and Pop Culture

Mutated Symbols in Law and Pop Culture

Author: Carmen M. Cusack
ISBN: 9781433151934
Format: Hardback
$403.52

Mutated Symbols in Law and Pop Culture plays with iconic representations of fusion, liminality, dispossession, and...  Read More >>

Marketing in the Digital Era

Marketing in the Digital Era

Author: Lukasz Sulkowski ,  Zuzana Bačíková
ISBN: 9783631745458
Format: Hardback
$124.98

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional...  Read More >>

Market Driven Political Advertising: Social, Digital and Mobile Marketing

Market Driven Political Advertising: Social, Digital...

Author: Andrew Hughes
ISBN: 9783319777290
Format: Hardback
$124.95

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of...  Read More >>

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