Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Janelle ApplequistPublisher: Lexington Books Imprint: Lexington Books Dimensions: Width: 15.10cm , Height: 1.20cm , Length: 22.20cm Weight: 0.249kg ISBN: 9781498539531ISBN 10: 149853953 Pages: 168 Publication Date: 15 September 2018 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsThe rise of direct-to-consumer-advertising of prescription drugs in the past two decades is a major engine driving the increased medicalization of human problems. Janelle Applequist's book is an important analysis of how this has been accomplished and with what consequences for patients, medicine and society. -- Peter Conrad, Brandeis University Applequist provocatively interrogates the characteristics and implications of DTC pharmaceutical advertising with multiple methods and a unique combination of traditional concepts and critical theory. A must-read for those interested in mediated health communication and promotion. -- Matthew P. McAllister, Pennsylvania State University A tour de force. In her analysis of the evolution of direct to consumer pharmaceutical campaigns, Janelle Applequist deftly illustrates advertising's negative impact on the health culture of America. Moreover, this book is a most welcome example of - and testament to - the power of critical qualitative scholarship for the field of Health Communication and beyond. -- C. Michael Elavsky, Pennsylvania State University The rise of direct-to-consumer-advertising of prescription drugs in the past two decades is a major engine driving the increased medicalization of human problems. Janelle Applequist's book is an important analysis of how this has been accomplished and with what consequences for patients, medicine and society. -- Peter Conrad, Brandeis University Applequist provocatively interrogates the characteristics and implications of DTC pharmaceutical advertising with multiple methods and a unique combination of traditional concepts and critical theory. A must-read for those interested in mediated health communication and promotion. -- Matthew P. McAllister, Pennsylvania State University A tour de force. In her analysis of the evolution of direct to consumer pharmaceutical campaigns, Janelle Applequist deftly illustrates advertising's negative impact on the health culture of America. Moreover, this book is a most welcome example of - and testament to - the power of critical qualitative scholarship for the field of Health Communication and beyond. -- C. Michael Elavsky, Pennsylvania State University Author InformationJanelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising & Mass Communications. Tab Content 6Author Website:Countries AvailableAll regions |
||||
