Advertising & society books

A books which traces Churchill's life in the news from cradle to grave, showing how tensions between tradition and...  Read More >>

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands....  Read More >>

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication...  Read More >>

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Do you want to develop a more worry-free and predictable sales process? Have you played around with promoting your...  Read More >>

A fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated,...  Read More >>

Who benefits from smart technology? Whose interests are served when we trade our personal data for convenience and...  Read More >>

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The kaleidoscope, the stereoscope, and other nineteenth-century optical toys analyzed as “new media” of their era,...  Read More >>

How marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks...  Read More >>

An argument that we must read code for more than what it does—we must consider what it means.  Read More >>

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language,...  Read More >>

In an effort to keep up with a world of too much, life hackers sometimes risk going too far.  Read More >>

New perspectives on the misinformation ecosystem that is the production and circulation of fake news.  Read More >>

In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed...  Read More >>

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Between industrial progress and artistic research, the Guatelli Collection of oil cans traces the developments of...  Read More >>

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor...  Read More >>

In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between...  Read More >>

Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign...  Read More >>

Do you want to develop a more worry-free and predictable sales process? Have you played around with promoting your...  Read More >>

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major...  Read More >>

From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at...  Read More >>

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Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely...  Read More >>