Jewish Mad Men: Advertising and the Design of the American Jewish Experience
Author:   Kerri P. Steinberg
Publisher:   Rutgers University Press
ISBN:  

9780813563756


Pages:   232
Publication Date:   16 February 2015
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jewish Mad Men: Advertising and the Design of the American Jewish Experience


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Full Product Details

Author:   Kerri P. Steinberg
Publisher:   Rutgers University Press
Imprint:   Rutgers University Press
Dimensions:   Width: 17.80cm , Height: 1.50cm , Length: 25.40cm
Weight:   0.513kg
ISBN:  

9780813563756


ISBN 10:   0813563755
Pages:   232
Publication Date:   16 February 2015
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Illustrations Acknowledgments Introduction 1          A Portrait of American Jewish Life 2          The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation 3          Manischewitz and Maxwell House: The M&M of Jewish Advertising 4          You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising 5          Matchmaker, Matchmaker: JDating in the Digital Age Conclusion: More than a Mirror Notes Bibliography Index Color plates between pages 00 and 00

Reviews

Both provocative and entertaining, Jewish Mad Men is an insightful look into advertising and American Jewish life. --Carol Leifer writer on Seinfeld, author of How to Succeed in Business Without Really Crying (08/25/2014)


You don't have to be Jewish to appreciate this richly detailed account of the marketing and advertising of Jewish life. Steinberg documents how religious, cultural, and communal concerns all take shape in conversation with the commercial marketplace. --Ari Y. Kelman author of Station Identification: A Cultural History of Yiddish Radio (04/11/2014)


Author Information

KERRI P. STEINBERG is an associate professor of art history at the Otis College of Art and Design in Los Angeles.

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