Full Product Details
Author: Marco Santello
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Dimensions:
Width: 13.80cm
, Height: 1.30cm
, Length: 21.60cm
Weight: 0.180kg
ISBN: 9781138218253
ISBN 10: 1138218251
Pages: 102
Publication Date: 23 August 2016
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
""In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals."" Elizabeth Martin, California State University, San Bernadino, USA
In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals. Elizabeth Martin, California State University, San Bernadino, USA
In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals. Elizabeth Martin, California State University, San Bernadino, USA
"""In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals."" Elizabeth Martin, California State University, San Bernadino, USA"
In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals. Elizabeth Martin, California State University, San Bernadino, USA
Author Information
Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK
