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"""Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations."" Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World ""A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia."" Katherine Frith, Southern Illinois University"

Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations. Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia. Katherine Frith, Southern Illinois University

Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations. Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia. Katherine Frith, Southern Illinois University

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Hongmei Li is Associate Professor of Strategic Communication at Miami University

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