Overview

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising.

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9781785365416

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Reviews

'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What social psychologist see as information to be processed ... sigh ... McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.'- Thomas C. O'Guinn, University of Wisconsin-Madison, US

Author Information

Edward F. McQuarrie, Professor Emeritus, Santa Clara University, US and Barbara J. Phillips, formerly Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada

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