Fashionable Childhood: Children in Advertising

Author:   Professor Annamari Vänskä (Aalto University, Finland) ,  Eva Malkki (Independent Translator, Finland)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781472568441


Pages:   264
Publication Date:   15 June 2017
Format:   Paperback
Availability:   To order   Availability explained
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Fashionable Childhood: Children in Advertising


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Full Product Details

Author:   Professor Annamari Vänskä (Aalto University, Finland) ,  Eva Malkki (Independent Translator, Finland)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Academic
Dimensions:   Width: 15.40cm , Height: 1.20cm , Length: 23.20cm
Weight:   0.480kg
ISBN:  

9781472568441


ISBN 10:   1472568443
Pages:   264
Publication Date:   15 June 2017
Audience:   College/higher education ,  College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Introduction: Childhood as Media Spectacle 1 Historically Constructed Childhood 2 Fashionable Childhood 3 Innocent Children 4 Eroticized Innocence 5 Fashion as the Sexualizer of Children? 6 Heterosexual Innocence 7 Queer Children in Fashion Advertising 8 Sexualization is the Name of the Game Epilogue: The Right to One’s Own Style Bibliography Index

Reviews

Vanska offers new perspectives on the common media refrains surrounding children's appearance, sexuality, and lost innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models. -- Jennifer Farley Gordon, Iowa State University. Little has been written about the impact of fashion imagery and the representation of children's identities until now. Original, highly informed and well researched, this book is an important contribution to the field of fashion scholarship. -- Vicki Karaminas, Massey University, Wellington, New Zealand. Reader Alert: This book turns heads. Fashionable Childhood provides a unique insight into the mutually constitutive spheres of consumer culture, childhood and the visual representation of children. What follows is a compelling and insightful analysis of the significance of fashion and the contested terrain of childhood innocence. Anyone who thought fashion was marginal or trivial will think again. This book makes a valuable and timely contribution to the field, with a strikingly thought-provoking approach to making sense of modern childhood in contemporary times. -- Mary Jane Kehily, Professor of Gender and Education, The Open University, UK


Vanska offers new perspectives on the common media refrains surrounding children's appearance, sexuality, and lost innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models. -- Jennifer Farley Gordon, Iowa State University. Little has been written about the impact of fashion imagery and the representation of children's identities until now. Original, highly informed and well researched, this book is an important contribution to the field of fashion scholarship. -- Vicki Karaminas, Massey University, Wellington, New Zealand.


Author Information

Annamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland. Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.

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