Overview

Full Product Details

9781784786588

Table of Contents

Reviews

This book, which is both concise and clearly written ... guides us through these texts which are largely unknown and now very influential. - Le Monde There are certain books that make you feel less stupid after reading them than before ... It is a fascinating and never jargon-heavy book. - Le Progres Fascinating ... intellectually satisfying ... Salmon's insights are though-provoking and have ramifications beyond the world of advertising. - Washington Post

This book, which is both concise and clearly written ... guides us through these texts which are largely unknown and now very influential. Le Monde There are certain books that make you feel less stupid after reading them than before ... It is a fascinating and never jargon-heavy book. Le Progres Fascinating ... intellectually satisfying ... Salmon's insights are though-provoking and have ramifications beyond the world of advertising. James P. Othmer, Washington Post

A compelling and very readable polemic. * Financial Times * French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form. -- Steven Poole * Guardian * Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising. * Washington Post * Salmon draws together his arguments into a coherent and chilling whole. * Independent * Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. * Publishers Weekly * This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential. * Le Monde * There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book. * Le Progres *

A compelling and very readable polemic. * Financial Times * French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form. -- Steven Poole * Guardian * Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising. * Washington Post * Salmon draws together his arguments into a coherent and chilling whole. * Independent * Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. * Publishers Weekly * This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential. * Le Monde * There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book. * Le Progrès *

Author Information

Christian Salmon is a writer and researcher in the Centre for Research in the Arts and Language at the CNRS in Paris. Founder of the International Parliament of Writers, he is the author of Tombeau de la fiction, Devenir minoritaire, and Verbicide. He writes regularly for Le Monde.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available