Food Advertising: Nature, Impact and Regulation
Author:   Barrie Gunter
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2016
ISBN:  

9783319407050


Pages:   303
Publication Date:   17 November 2016
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Food Advertising: Nature, Impact and Regulation


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Author:   Barrie Gunter
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2016
Dimensions:   Width: 14.80cm , Height: 2.20cm , Length: 21.00cm
Weight:   5.056kg
ISBN:  

9783319407050


ISBN 10:   3319407058
Pages:   303
Publication Date:   17 November 2016
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1.What are the Concerns about Food Advertising?.- 2.What is the Balance of Evidence for the Effects of Food Advertising?.- 3.What is the Potential for Exposure to Food Advertising?.- 4.Food Advertising: Informative, Misleading or Deceptive?.- 5.Does Food Advertising Influence People’s Food Preferences?.- 6.Does Food Advertising Affect People’s Health and Well-Being?.- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion?.- 8.What Regulatory Challenges Does Food Advertising Present?

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Author Information

Barrie Gunter is Emeritus Professor at the Department of Media and Communication, University of Leicester, UK. He is a psychologist by training who worked in broadcasting audience research before moving to the academic world. He has published over 60 books and 300 other publications and reports on media, marketing and business issues.

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