Advertising industry books

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques....  Read More >>

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl...  Read More >>

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This revised and updated textbook applies a critical and practical lens to the world of social media analytics....  Read More >>

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content...  Read More >>

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This book examines the emergence of professional advertising in western India during the interwar period. It explores...  Read More >>

This book provides you with a step-by-step guide to making a scientific poster that has real impact.  Read More >>

100 Best Posters 22 presents groundbreaking work in the fields of corporate design, advertising, and the graphic...  Read More >>

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses...  Read More >>

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses...  Read More >>

With a particular focus on office culture, the book concentrates on analysing the position and experiences of women...  Read More >>

In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously...  Read More >>

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding....  Read More >>

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This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model...  Read More >>

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This practical and comprehensive text effectively provides advertising account planning principles within an integrated...  Read More >>

This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising,...  Read More >>

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines...  Read More >>

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining...  Read More >>

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining...  Read More >>

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The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact...  Read More >>

This volume meditates on the meanings of legitimation and expands on the notion that language can be used to gain...  Read More >>