Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Author:   Sarah Turnbull ,  Larry Kelley ,  Donald Jugenheimer
Publisher:   Taylor & Francis Ltd
Edition:   4th edition
ISBN:  

9781032164601


Pages:   276
Publication Date:   20 September 2023
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns


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Full Product Details

Author:   Sarah Turnbull ,  Larry Kelley ,  Donald Jugenheimer
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   4th edition
Weight:   0.399kg
ISBN:  

9781032164601


ISBN 10:   1032164603
Pages:   276
Publication Date:   20 September 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

"""With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development. The expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process."" Lisa C. Troy, Texas A&M University"


With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development. The expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process. Lisa C. Troy, Texas A&M University


Author Information

Sarah Turnbull PhD, MBA, MSc, FCIM, DipM, FHEA is a Professor in Marketing at the University of Portsmouth. Larry D. Kelley is an educator, author and advertising professional. His areas of specialization include brand communication management, planning and strategy. Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 28 books.

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