Sales & marketing management books

International air and marine travel have been left to one side in past negotiations to reduce greenhouse gas (GHG)...  Read More >>

Presents innovative research on the methods and advancements in the field of advertising and marketing using digital...  Read More >>

Based on a theoretical analysis and supported by both explorative qualitative and quantitative research, this book...  Read More >>

In The Power of Positive Selling you will discover the key elements to creating and maintaining great relationships...  Read More >>

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans...  Read More >>

"For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or...  Read More >>

The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This...  Read More >>

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In Carry That Quota, Jesse Rothstein provides an insider's account of how to succeed in sales. Drawing on more than...  Read More >>

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural...  Read More >>

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding...  Read More >>

Instagram took the world by storm. 25 000 downloads on their first day. One million downloads in their first month....  Read More >>

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding...  Read More >>

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This one-of-a-kind book includes business consulting and mentoring to help women soar in business. Included are...  Read More >>

Learn How to Master Influence & Respect, and then Build Unstoppable Self-Confidence!  Read More >>

Gaining the fantastic experience to close six-figure deals can take decades. If you're looking to consistently win...  Read More >>

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“The Sales Circuit” reveals a simple system small business owners can follow to help navigate the digital world...  Read More >>

Too many companies have let their sales people devolve into an order-taking, customer farming team where the focus...  Read More >>

Too many companies have let their sales people devolve into an order-taking, customer farming team where the focus...  Read More >>

Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary...  Read More >>

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Sales has long been considered a pure numbers game. The harder you work, make phone calls, and push for the sale,...  Read More >>

This textbook provides a broad overview of how sustainability reporting has grown, how it is used now and where...  Read More >>