Continuing to Broaden the Marketing Concept
Author:   Dawn Iacobucci (Vanderbilt University, USA)
Publisher:   Emerald Publishing Limited
Volume:   17
ISBN:  

9781787548251


Pages:   328
Publication Date:   17 September 2020
Format:   Hardback
Availability:   In Print   Availability explained
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Continuing to Broaden the Marketing Concept


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Author:   Dawn Iacobucci (Vanderbilt University, USA)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Volume:   17
Weight:   0.595kg
ISBN:  

9781787548251


ISBN 10:   1787548252
Pages:   328
Publication Date:   17 September 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Dawn Iacobucci is the Ingram Professor of Marketing at Vanderbilt University. Her research focuses on networks and methodological research questions. She has published in journals including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology and Marketing Science.

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