Sales & marketing management books

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Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread...  Read More >>

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread...  Read More >>

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This decisive decade demands more inspired and informed practitioners who can use positive futures to rebalance...  Read More >>

This decisive decade demands more inspired and informed practitioners who can use positive futures to rebalance...  Read More >>

This book addresses current developments in the field of sustainable finance, conveying the relevant theories in...  Read More >>

In this book, international academicians and researchers will discuss the influence and potential of gamification...  Read More >>

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management and...  Read More >>

This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping...  Read More >>

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm...  Read More >>

This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping...  Read More >>

The reference text discusses fundamental principles, planning, sourcing, demand forecasting, and supply forecasting...  Read More >>

This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical...  Read More >>

Auditors' independence has been called into question in the light of their being complicit in some of the corporate...  Read More >>

Bringing researchers, policymakers and business people up to date with the latest developments in the world of ecopreneurs,...  Read More >>

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This thought-provoking book summarises the present sustainability predicament and maps out financial and economic...  Read More >>

The treatment of employees is increasingly becoming recognised as an important ingredient of sustainable enterprise....  Read More >>

This book shows that sustainable development should be analysed and managed as an innovation journey in which social,...  Read More >>

The book has been created by the members of the United Nations Principles for Responsible Management Education group...  Read More >>

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research....  Read More >>

The book has been created by the members of the United Nations Principles for Responsible Management Education group...  Read More >>

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media...  Read More >>

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media...  Read More >>