Sales & marketing management books

4918 books were found.

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

Author: Graham Hooley ,  Nigel Piercy
ISBN: 9781292725017
Format: Paperback
$155.22

Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing...  Read More >>

Relationship Selling: Managing Human Connections as Sales Assets

Relationship Selling: Managing Human Connections as...

Author: Jim Cathcart ,  Victor Antonio
ISBN: 9781665308359
Format: Paperback
$52.77

Relationships should be considered as Assets and managed accordingly. When you establish a connection with someone,...  Read More >>

Brand Management: Principles and Applications for Effective Branding

Brand Management: Principles and Applications for Effective...

Author: Jaywant Singh ,  Paurav Shukla
ISBN: 9781398611580
Format: Paperback
$90.54

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments...  Read More >>

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Data-Driven Personalization: How to Use Consumer Insights...

Author: Zontee Hou (Founder of Media Volery and Director of Strategy)
ISBN: 9781398614604
Format: Paperback
$85.36

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data...  Read More >>

Selling is an Away Game: Close Business and Compete in a Complex World

Selling is an Away Game: Close Business and Compete...

Author: Lance Tyson
ISBN: 9781636984421
Format: Paperback
$28.95

Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how...  Read More >>

Brand Management: Principles and Applications for Effective Branding

Brand Management: Principles and Applications for Effective...

Author: Jaywant Singh ,  Paurav Shukla
ISBN: 9781398611603
Format: Hardback
$297.56

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments...  Read More >>

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Data-Driven Personalization: How to Use Consumer Insights...

Author: Zontee Hou (Founder of Media Volery and Director of Strategy)
ISBN: 9781398614628
Format: Hardback
$250.99

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data...  Read More >>

Salesforce For Dummies

Salesforce For Dummies

Author: Liz Kao ,  Jon Paz
ISBN: 9781394231669
Format: Paperback
$49.95

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Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Strategic Brand Licensing: Building Brand Value through...

Author: Maria Cristina Longo ,  Pete Canalichio
ISBN: 9781032428482
Format: Paperback
$75.99

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories...  Read More >>

Above Quota Sales Management: Tips and Techniques to Get the Best Out of Your Sales Team

Above Quota Sales Management: Tips and Techniques to...

Author: Steve Weinberg
ISBN: 9781963271058
Format: Paperback
$65.87

AQSM will teach you how to train your team on buyer personalities, optimize your sales force, employ best practices...  Read More >>

Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Strategic Brand Licensing: Building Brand Value through...

Author: Maria Cristina Longo ,  Pete Canalichio
ISBN: 9781032428499
Format: Hardback
$273.00

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories...  Read More >>

Transformational Sales Leadership: Sales Leader Perspectives

Transformational Sales Leadership: Sales Leader Perspectives...

Author: Christine A. Eastman ,  Phill McGowan
ISBN: 9781032361383
Format: Hardback
$273.00

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global...  Read More >>

Project Dynamics: Moving Beyond Time, Scope and Budget for Successful Customer Project Management

Project Dynamics: Moving Beyond Time, Scope and Budget...

Author: Shane Anastasi
ISBN: 9798987801949
Format: Hardback
$92.27

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Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make

Scale Your Sales: Avoid the 7 Critical Mistakes CEOs...

Author: Walter Crosby
ISBN: 9781959911258
Format: Paperback
$44.75

Forget sales band-aids. Address the root cause, and scale your revenue by avoiding the 7 critical mistakes CEOs...  Read More >>

Sustainable Marketing Planning

Sustainable Marketing Planning

Author: Neil Richardson
ISBN: 9781032561721
Format: Paperback
$83.99

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically...  Read More >>

Sustainable Marketing Planning

Sustainable Marketing Planning

Author: Neil Richardson
ISBN: 9781032561738
Format: Hardback
$294.00

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically...  Read More >>

The Winning Difference: How to Get What You Want, Need, and Deserve

The Winning Difference: How to Get What You Want, Need,...

Author: Jane Hight
ISBN: 9780984966028
Format: Hardback
$92.37

This guide to winning is your lodestar, illuminating precise step-by-step actions that will help you triumph. If...  Read More >>

Routledge Handbook of Private Law and Sustainability

Routledge Handbook of Private Law and Sustainability...

Author: Marta Santos Silva ,  Andrea Nicolussi
ISBN: 9781032662008
Format: Hardback
$431.00

The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental...  Read More >>

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Luxury Brand and Art Collaborations: Postmodern Consumer...

Author: Federica Carlotto
ISBN: 9781032227702
Format: Hardback
$103.00

The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply...  Read More >>

Measuring Good Business: Making Sense of Environmental, Social and Governance (ESG) Data

Measuring Good Business: Making Sense of Environmental,...

Author: Richard Hardyment
ISBN: 9781032601199
Format: Paperback
$67.99

This book sets out a bold blueprint to revolutionise the data underpinning the ESG revolution. It calls for bottom-up,...  Read More >>

Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too

Create Once, Distribute Forever: How Great Creators...

Author: Ross Simmonds
ISBN: 9781544541273
Format: Paperback
$47.49

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer...  Read More >>

Measuring Good Business: Making Sense of Environmental, Social and Governance (ESG) Data

Measuring Good Business: Making Sense of Environmental,...

Author: Richard Hardyment
ISBN: 9781032601205
Format: Hardback
$273.00

This book sets out a bold blueprint to revolutionise the data underpinning the ESG revolution. It calls for bottom-up,...  Read More >>

Promise, Pitfalls, and Potential of Social Entrepreneurship: Positive Change Unleashed

Promise, Pitfalls, and Potential of Social Entrepreneurship:...

Author: Sheila Cannon ,  Concepción Galdón
ISBN: 9781032519975
Format: Hardback
$103.00

In this book, the authors argue that social enterprise is surrounded by great promise, and that this high expectation...  Read More >>

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