Market research books

7452 books were found.

Shopify: The Definitive Guide to Setting Up Your Store (Step-by-step Guide for Beginners to Build Your Online Business)

Shopify: The Definitive Guide to Setting Up Your Store...

Author: Kirsten Booker
ISBN: 9781774857458
Format: Paperback
$49.03

Shopify is what is known as a complete ecommerce solution for business that are looking to sell their products online...  Read More >>

A Practical Guide to Competitive Intelligence

A Practical Guide to Competitive Intelligence

Author: Philip Britton ,  Zena Applebaum
ISBN: 9798985214000
Format: Paperback
$171.60

Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses...  Read More >>

Technology And Economic Methods

Technology And Economic Methods

Author: John Lok
ISBN: 9798887727004
Format: Paperback
$29.01

In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain...  Read More >>

Luxury and Fashion Marketing: The Global Perspective

Luxury and Fashion Marketing: The Global Perspective...

Author: Satyendra Singh
ISBN: 9780367650834
Format: Paperback
$101.00

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges...  Read More >>

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Driving Consumer Engagement in Social Media: Influencing...

Author: Anna Bianchi (University of Warsaw, Poland)
ISBN: 9780367646226
Format: Paperback
$83.99

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies...  Read More >>

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

Customer Science: Behavioral Insights for Creating Breakthrough...

Author: Alexander Chernev
ISBN: 9781936572786
Format: Hardback
$131.87

Customer Science examines the strategic principles that define the customer experience. Building on the recent findings...  Read More >>

Competing in a digital future

Competing in a digital future

Author: Johann Botha
ISBN: 9780639715643
Format: Paperback
$55.61

"SECOND EDITION Competing in a digital future describes an innovation-driven, digital transformation and business...  Read More >>

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

Customer Science: Behavioral Insights for Creating Breakthrough...

Author: Alexander Chernev
ISBN: 9781936572755
Format: Paperback
$72.32

Customer Science builds on the latest findings in behavioral economics and social psychology to offer a roadmap...  Read More >>

Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies

Marketing Metrics Guide: The Complete Metrics Guide...

Author: Abde Hafid
ISBN: 9798847656412
Format: Paperback
$43.73

This book Includes: Important new coverage of intangible assets A rigorous and practical discussion of...  Read More >>

Learning Predicting Consumer Behavioral Methods

Learning Predicting Consumer Behavioral Methods

Author: John Lok
ISBN: 9798887722344
Format: Paperback
$34.29

This book is concerned how to apply behavioral economy method to predict consumer behavior. This book divides two...  Read More >>

Viral Marketing: Building Buzz and Getting Your Dream Clients (Use the Power of Video and Virality to Grow Your Online Brand)

Viral Marketing: Building Buzz and Getting Your Dream...

Author: Gary Woodall
ISBN: 9781778057991
Format: Paperback
$49.03

Viral marketing is word of mouth marketing taken to a whole new level. Viral marketing is so-called because it compares...  Read More >>

Comportamiento del Consumidor: Una guía para analizar la psique del comprador

Comportamiento del Consumidor: Una guía para analizar...

Author: Vivaldo Lombardi
ISBN: 9798846295360
Format: Paperback
$48.75

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Konsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche

Konsumenten-Verhalten: Ein Leitfaden zur Analyse der...

Author: Vivaldo Lombardi
ISBN: 9798846297524
Format: Paperback
$48.75

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Comportement Du Consommateur: Un guide pour analyser le psychisme de l'acheteur

Comportement Du Consommateur: Un guide pour analyser...

Author: Vivaldo Lombardi
ISBN: 9798846295896
Format: Paperback
$48.75

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Comportamento del Consumatore: Una guida per analizzare la psiche dell'acquirente

Comportamento del Consumatore: Una guida per analizzare...

Author: Vivaldo Lombardi
ISBN: 9798846292642
Format: Paperback
$48.75

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Laundromat Millionaire: The Grit to Elevate an Industry

Laundromat Millionaire: The Grit to Elevate an Industry...

Author: Dave Menz
ISBN: 9781631957888
Format: Hardback
$76.43

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Current Global Practices of Corporate Social Responsibility: In the Era of Sustainable Development Goals

Current Global Practices of Corporate Social Responsibility:...

Author: Samuel O. Idowu
ISBN: 9783030683887
Format: Paperback
$659.97

This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008....  Read More >>

Making a Brand

Making a Brand

Author: Arvind Upadhyay
ISBN: 9798887494548
Format: Paperback
$34.29

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Brand Fusion: Purpose-driven brand strategy

Brand Fusion: Purpose-driven brand strategy

Author: Terry Smith ,  Tom Williams
ISBN: 9783110718348
Format: Paperback
$106.09

Brand Fusion: Purpose-driven brand strategy explores how consumers, customers and wider society are demanding that...  Read More >>

Behavioural Research for Marketing: A Practitioner's Handbook

Behavioural Research for Marketing: A Practitioner's...

Author: Julian Adams
ISBN: 9780367771331
Format: Paperback
$69.99

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand...  Read More >>

Behavioural Research for Marketing: A Practitioner's Handbook

Behavioural Research for Marketing: A Practitioner's...

Author: Julian Adams
ISBN: 9780367771317
Format: Hardback
$284.00

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Product Innovation Management: Intelligence, Discovery, Development

Product Innovation Management: Intelligence, Discovery,...

Author: Stefano Biazzo ,  Roberto Filippini
ISBN: 9783030750138
Format: Paperback
$129.35

This book offers new insights into the complex set of activities and decisions of product innovation management....  Read More >>

Lead Community Fundraising: Successfully Connecting People Digitally

Lead Community Fundraising: Successfully Connecting...

Author: Linda Mareen Neugebauer ,  Irene Zanko
ISBN: 9783030778514
Format: Paperback
$116.41

In the future, it will become even more important for organizations to find leads, supporters and new donors online...  Read More >>

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MRG2025CC

 

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