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Shopify is what is known as a complete ecommerce solution for business that are looking to sell their products online... Read More >>
Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses... Read More >>
In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain... Read More >>
The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges... Read More >>
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies... Read More >>
Customer Science examines the strategic principles that define the customer experience. Building on the recent findings... Read More >>
"SECOND EDITION Competing in a digital future describes an innovation-driven, digital transformation and business... Read More >>
Customer Science builds on the latest findings in behavioral economics and social psychology to offer a roadmap... Read More >>
This book Includes: Important new coverage of intangible assets A rigorous and practical discussion of... Read More >>
This book is concerned how to apply behavioral economy method to predict consumer behavior. This book divides two... Read More >>
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Viral marketing is word of mouth marketing taken to a whole new level. Viral marketing is so-called because it compares... Read More >>
This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008.... Read More >>
Brand Fusion: Purpose-driven brand strategy explores how consumers, customers and wider society are demanding that... Read More >>
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand... Read More >>
This book offers new insights into the complex set of activities and decisions of product innovation management.... Read More >>
In the future, it will become even more important for organizations to find leads, supporters and new donors online... Read More >>