Market research books

An exciting and engaging investigation (Jonah Berger) of the secret, tangled emotional relationships people have...  Read More >>

M.K. Williams has compiled 5 plus years of experience writing, publishing, and creating successful marketing campaigns...  Read More >>

China’s economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed...  Read More >>

I write this book aims to let readers to feel that future artificial intelligent (AI) technology whether it could...  Read More >>

“Hidden Champions” are medium-sized, unknown companies with annual revenues under $5 billion that have quietly,...  Read More >>

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This guide will focus on the following: 1. Choosing Keywords2. How To Build A Google Friendly Website3. Local SEO...  Read More >>

Presents a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry,...  Read More >>

Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations,...  Read More >>

Claudia Bünte und Bernhard Wecke geben einen Überblick über die Bedeutung und den aktuellen Einsatz von Künstlicher...  Read More >>

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing...  Read More >>

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Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations,...  Read More >>

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Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven...  Read More >>

Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven...  Read More >>

This book discusses the feasible breakthrough of emerging economy enterprises in participating the international...  Read More >>

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional...  Read More >>

As a young grocery store manager back in the early nineties, Mark Scamman was involved with a variety of shoplifting...  Read More >>

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings...  Read More >>

Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental...  Read More >>

This book is an excellent resource for academics and students interested in ethics and accountability in the public...  Read More >>

Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic...  Read More >>

Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment....  Read More >>